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Amazon to Open Service Center, Expand Colombia Foothold

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Amazon.com Inc. (AMZN - Free Report) recently announced that it plans to open a customer service center in Bogota, Colombia in a bid to ensure continuous service to customers.

The latest move underscores Amazon’s two basic strategies of continual international expansion and increased focus on fulfilling customer needs.

Shares of Amazon have outperformed its industry on a 12-month basis. The stock has registered a gain of 92.5% compared with the industry’s growth of 44.6%.

 

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The company expects the new center to serve the growing needs of customers. The new center is aimed to fulfill customer service needs in Spanish, English, and Portuguese.

The new center is Amazon’s first customer service center located on Calle 26 in the Colombian capital. It will operate in Connecta Business Center near El Dorado airport.

In this regard, the online giant plans to hire 600 employees by the end of the year. The company stated that job opportunities will range from customer service to administration.

International Expansions — A Key Catalyst

In a bid to maintain supremacy, Amazon has been expanding on a global basis. It is gaining an upper hand in this regard due to its aggressive investment strategy. The company is further solidifying its position with delivery and logistics-related innovation.

In the second quarter, North America revenues (60.8% of sales) jumped 43.8% from the year-ago quarter to $32.16 billion. International revenues (27.6% of sales) increased 27.2% to $14.61 billion.

Amazon has been introducing several new products for international markets that are expected to drive demand. It is also building fulfillment centers to cater to the increase in demand. The company has been expanding Prime internationally to strengthen its foothold in international markets and create a launch pad for its other business. We expect the growing international market to continue driving its sales over the long term, as opportunities abound.

Although increased expenses could hurt the company’s bottom line in the near term, we believe that these measures are necessary to maintain its dominance in this highly competitive market.

Amazon.com, Inc. Price and Consensus

 

Amazon.com, Inc. Price and Consensus | Amazon.com, Inc. Quote

Zacks Rank & Other Stocks to Consider

Currently, Amazon sports a Zacks Rank #1 (Strong Buy). Other top-ranked stocks in the same industry include Expedia Group, Inc. (EXPE - Free Report) , Infineon Technologies AG (IFNNY - Free Report) and Rambus Inc. (RMBS - Free Report) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth for Expedia, Infineon Technologies and Rambus is currently projected to be 16.1%, 7.5% and 10%, respectively.

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