Streaming Content

Streaming content is an audio or video file on the Internet that can be played without being fully downloaded, significantly reducing wait times for online content, depending on the Internet connection speed. The content creation layer forms the foundation of the streaming ecosystem that typically comprises four categories: film and TV studios, live media producers, game publishers and developers and user-generated content. The push for exclusivity on subscription video-on-demand and music platforms has intensified the content wars, forcing streaming firms to spend exorbitant amounts on content creation. As exclusive content remains a key differentiator with evolving competition from the metaverse and immersive digital storytelling, companies are increasingly vying for market share by offering compelling content libraries, unique features and competitive pricing. This theme focuses on companies that are involved in streaming music and video, including consumer-facing brands, and infrastructure and technology providers.