Back to top

Image: Bigstock

Here's How Much a $1000 Investment in ServiceNow Made 10 Years Ago Would Be Worth Today

Read MoreHide Full Article

For most investors, how much a stock's price changes over time is important. Not only can it impact your investment portfolio, but it can also help you compare investment results across sectors and industries.

FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.

What if you'd invested in ServiceNow (NOW - Free Report) ten years ago? It may not have been easy to hold on to NOW for all that time, but if you did, how much would your investment be worth today?

ServiceNow's Business In-Depth

With that in mind, let's take a look at ServiceNow's main business drivers.

Santa Clara, CA-based ServiceNow Inc. provides cloud computing services that automate digital workflows to accelerate enterprise IT operations. The company’s Now Platform enables enterprises to enhance productivity by streamlining system processes.

By utilizing ServiceNow’s product portfolio, customers can design any workflow application to reduce the manual time taken by complex processes, and consequently optimize total cost of ownership or TCO.

The company’s solutions address the needs of many departments within an enterprise, including IT, human resources (HR), facilities, field service, marketing, customer service, security, legal and finance.

Now platform is the foundation of the company’s cloud-based services.

The company has three product suites for IT management and operations. These are IT Service Management (ITSM), IT Operations Management (ITOM) and IT Business Management (ITBM) solutions.

Non-IT products include Customer Service, HR and Security Operations.

ServiceNow’s end-markets are quite varied, which includes financial services, consumer products, IT services, health care, government, education, and technology.

In 2022, total revenues came in at $7.245 billion. ServiceNow derives revenues from two sources – subscriptions (95.1% of 2022 revenues) and professional services and other (4.9% of 2022 revenues).

North America, Europe, the Middle East and Africa (EMEA), and Asia Pacific & Other contributed approximately 65.2%, 24.5% and 10.3% of revenues, respectively in 2022.

The company operates data centers in Australia, Brazil, Canada, Hong Kong, Netherlands, Singapore, Switzerland, UK and the U.S.

ServiceNow has approximately 7,700 enterprise customers.

Bottom Line

Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in ServiceNow ten years ago, you're likely feeling pretty good about your investment today.

A $1000 investment made in September 2013 would be worth $12,560.37, or a gain of 1,156.04%, as of September 1, 2023, according to our calculations. This return excludes dividends but includes price appreciation.

The S&P 500 rose 176.04% and the price of gold increased 32.49% over the same time frame in comparison.

Analysts are anticipating more upside for NOW.

ServiceNow shares have outperformed the industry year to date. The company has been benefiting from the rising adoption of its workflows by enterprises undergoing digital transformation. It had 1724 total customers with more than $1 million in annual contract value at the end of the second quarter. ServiceNow’s expanding global presence, solid partner base and strategic buyouts are positives. New solutions — Automated service suggestions, Service Request Playbook and Workplace Scenario Planning — is helping it win new customers. Expanding portfolio with new generative AI solution is expected to drive top-line growth. Strategic alliances with the likes of Microsoft remain tailwinds. Nevertheless, ServiceNow is suffering from high inflation, unfavorable forex, stiff competition, and challenging macro-economic environment.

Shares have gained 5.07% over the past four weeks and there have been 14 higher earnings estimate revisions for fiscal 2023 compared to none lower. The consensus estimate has moved up as well.

See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


ServiceNow, Inc. (NOW) - free report >>

Published in