We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Yahoo's Subsidiary Tumblr Enters the Video Streaming Space
Read MoreHide Full Article
Parents hardly stop their children in their attempts to prosper even if they themselves are struggling. The same holds true for a parent company and its subsidiary.
Yahoo! Inc. owned micro blogging and social networking platform Tumblr has decided to test the live video streaming waters, even as Yahoo is neck-deep in troubles with its core business and has put itself up for sale.
Tumblr on Tuesday announced that it will launch a live video feature that will enable users to share live video streams from Alphabet Inc.’s (GOOGL - Free Report) YouTube, Verizon Communications Inc.’s (VZ - Free Report) Huffington Post, Kanvas, YouNow and Upclose. Notably, Twitter, Inc. , Amazon and Facebook are not a part of this team yet.
Tumblr is also reportedly in talks with a number of media partners like Refinery29, Mashable and MTV who are expected to stream live content and events using Tumblr’s partner services, going forward.
How Does it Work?
You can connect your Tumblr account with your account on any of Tumblr’s partner sites through its app. When you share a live video and tap the Tumblr sharing button, your followers on the platform will get a push notification if they are online.
The video will get placed at the top of the follower’s dashboard. They can then play, post and repost this video.
Tumblr, Yahoo’s bold bet under CEO Marissa Mayer, was acquired for $1.1 billion in 2013. It was Mayer’s move to revitalize Yahoo with a live blogging company under its fold that had strong visitor traffic.
Tumblr showed some prospects earlier but eventually failed to live up to its parent’s expectations, failing to hit the $100 million revenue target set in 2014. Yahoo has recently written down its value by $230 million.
So it would be interesting to see how the recent move is going to help Tumblr. After all, it’s better late than never.
Currently, Yahoo is a Zacks Rank #3 (Hold) stock.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>
See More Zacks Research for These Tickers
Normally $25 each - click below to receive one report FREE:
Image: Bigstock
Yahoo's Subsidiary Tumblr Enters the Video Streaming Space
Parents hardly stop their children in their attempts to prosper even if they themselves are struggling. The same holds true for a parent company and its subsidiary.
Yahoo! Inc. owned micro blogging and social networking platform Tumblr has decided to test the live video streaming waters, even as Yahoo is neck-deep in troubles with its core business and has put itself up for sale.
Tumblr on Tuesday announced that it will launch a live video feature that will enable users to share live video streams from Alphabet Inc.’s (GOOGL - Free Report) YouTube, Verizon Communications Inc.’s (VZ - Free Report) Huffington Post, Kanvas, YouNow and Upclose. Notably, Twitter, Inc. , Amazon and Facebook are not a part of this team yet.
Tumblr is also reportedly in talks with a number of media partners like Refinery29, Mashable and MTV who are expected to stream live content and events using Tumblr’s partner services, going forward.
How Does it Work?
You can connect your Tumblr account with your account on any of Tumblr’s partner sites through its app. When you share a live video and tap the Tumblr sharing button, your followers on the platform will get a push notification if they are online.
The video will get placed at the top of the follower’s dashboard. They can then play, post and repost this video.
YAHOO! INC Price
YAHOO! INC Price | YAHOO! INC Quote
About Tumblr
Tumblr, Yahoo’s bold bet under CEO Marissa Mayer, was acquired for $1.1 billion in 2013. It was Mayer’s move to revitalize Yahoo with a live blogging company under its fold that had strong visitor traffic.
Tumblr showed some prospects earlier but eventually failed to live up to its parent’s expectations, failing to hit the $100 million revenue target set in 2014. Yahoo has recently written down its value by $230 million.
So it would be interesting to see how the recent move is going to help Tumblr. After all, it’s better late than never.
Currently, Yahoo is a Zacks Rank #3 (Hold) stock.
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>