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Is Fluent (FLNT) Stock Undervalued Right Now?

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Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors develop their own strategies, so we are constantly looking at the latest trends in value, growth, and momentum to find strong companies for our readers.

Of these, value investing is easily one of the most popular ways to find great stocks in any market environment. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

In addition to the Zacks Rank, investors looking for stocks with specific traits can utilize our Style Scores system. Of course, value investors will be most interested in the system's "Value" category. Stocks with "A" grades for Value and high Zacks Ranks are among the best value stocks available at any given moment.

One company to watch right now is Fluent (FLNT - Free Report) . FLNT is currently holding a Zacks Rank of #2 (Buy) and a Value grade of A.

Investors should also recognize that FLNT has a P/B ratio of 1.94. The P/B ratio is used to compare a stock's market value with its book value, which is defined as total assets minus total liabilities. This stock's P/B looks attractive against its industry's average P/B of 5.41. Within the past 52 weeks, FLNT's P/B has been as high as 2.01 and as low as 0.53, with a median of 1.14.

Value investors also use the P/S ratio. The P/S ratio is is calculated as price divided by sales. This is a prefered metric because revenue can't really be manipulated, so sales are often a truer performance indicator. FLNT has a P/S ratio of 0.19. This compares to its industry's average P/S of 0.48.

These figures are just a handful of the metrics value investors tend to look at, but they help show that Fluent is likely being undervalued right now. Considering this, as well as the strength of its earnings outlook, FLNT feels like a great value stock at the moment.


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