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WIX Unveils Figma to Wix Studio Plugin to Aid Website Design

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Wix.com Ltd (WIX - Free Report) recently launched the Figma to Wix Studio plugin. By leveraging the plugin, professionals can seamlessly transfer their Figma designs into the Wix Studio platform, allowing them to take advantage of Wix Studio's robust native business solutions, AI-powered tools and agency-level capabilities. This integration not only saves valuable time and resources but also enables designers, agencies and professionals to create more engaging and effective web experiences.

Launched in 2023, the Wix Studio platform allows users to leverage the latest AI technology and develop advanced websites at scale. It boasts a newly designed development and creation editor with robust code capabilities and multi-site management workspaces. Wix Studio empowers users to enhance their designs while harnessing its comprehensive suite of business solutions, including eCommerce, Bookings, Events and more. It also provides users with access to new monetization opportunities,

Based in Tel Aviv, Israel, WIX is one of the leading SaaS website builder platforms worldwide, which has continuously evolved since its inception in 2006. The company’s platform provides users with enterprise-grade performance, security and a reliable infrastructure.

Wix is well-positioned to benefit from the accelerating adoption of AI product offerings and WIX Studio. In the last reported quarter, management noted that more than 1 million Studio accounts have been created by agencies and designers since the rollout of WIX Studio. Rapid conversion of these new accounts has led to more Studio premium subscriptions than expected. WIX Studio is also driving healthy top-line growth in the Partners business.

Frequent launch of user-friendly applications bodes well. Recently, it expanded the presence of its AI Website Builder in different global languages apart from English. This is poised to increase user activities on the platform worldwide.

In June 2024, WIX introduced advanced AI capabilities for its mobile app builder to facilitate the seamless creation of professional and customized applications. By harnessing the power of AI technology, it improves the designing and alteration of business apps for iOS and Android.

In the last reported quarter, WIX posted revenues of $419.8 million, beating the consensus mark by 0.5%. The top line expanded 12% year over year, driven by healthy growth across the Creative Subscriptions and Business Solutions segments.

Region-wise, North America, Europe, Asia and others, and Latin America contributed 60%, 25%, 11% and 4% to the first quarter of 2024 revenues, up 11%, 13%,12% and 9% year over year, respectively.

The company carries a Zacks Rank #3 (Hold) at present. WIX's shares have gained 107.7% compared with the  industry’s growth of 34.9% in the past year.

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