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Estee Lauder (EL) on Track With Profit Recovery Amid Hurdles

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The Estee Lauder Companies Inc. (EL - Free Report) is capitalizing on its sturdy presence in emerging markets, where demand appears to be growing. The company boasts a strong online business. This beauty company’s Profit Recovery Plan shows encouraging prospects. However, Estee Lauder continues to operate in a challenging macroeconomic environment.

Let’s discuss this in detail.

Solid Presence in Emerging Markets

Estee Lauder has a strong presence in emerging markets, where demand appears to be growing. It generates significant revenues from emerging markets like Thailand, India, Russia and Brazil, which encourages it to make distributional, digital and marketing investments in these countries.

The company has also been building infrastructure across emerging regions that help in generating continued growth. As a result, the company is well insulated from macroeconomic headwinds in developed nations. In its last earnings call, management highlighted that strong double-digit growth in Mexico, Brazil and India during third-quarter fiscal 2024 boosted performance in emerging markets year to date.

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Online Business Shows Promise

EL boasts a strong online business. It is implementing new technology and digital experiences, including online booking for each store appointment, omnichannel loyalty programs and high-touch mobile services. These initiatives and its digital-first mindset have been aiding Estee Lauder’s online sales. The company is expanding its omnichannel capabilities to aid flexible and convenient shopping options for consumers.

In its last earnings call, management highlighted that it is strategically integrating AI across its global brands to enhance traditional strengths and elevate customer experiences. The company’s collaboration with leading technology firms is focused on leveraging AI to accelerate market responsiveness and deliver tailored media targeting solutions at scale.

Rebuilding Profitability

The Zacks Rank #3 (Hold) company commenced the implementation of its Profit Recovery Plan for the fiscal 2025 and 2026 (announced in Nov 2023) aimed at fortifying profitability, fostering accelerated sales growth and enhancing operational agility. This plan is tailored to enhance gross margins, streamline costs and diminish overhead expenses while amplifying investments in pivotal consumer-facing endeavors.

The company is optimistic about the long-term potential within the global prestige beauty sector. Additionally, management is confident in its ability to strategically position itself to achieve more diversified growth across its portfolio. The company streamlined its innovation pipeline for the fiscal 2025 and 2026, prioritizing trend-setting products.

What’s Hurting Estee Lauder?

Estee Lauder continues to operate in a challenging macroeconomic environment and geopolitical tensions across certain parts of the world. The company is exposed to the dangers of unfavorable currency headwinds. Considering macroeconomic challenges — including softness in overall prestige beauty in mainland China and geopolitical volatility in certain regions — management offered a drab view for the fiscal 2024.

For the fiscal 2024, management projects a net sales decline of 2-3%. Organic net sales are anticipated to decline 1-2% in the fiscal 2024. The annual operating margin is likely to be between 9% and 9.5%, suggesting a contraction from the previous year's margin of 11.4%. Adjusted earnings per share (EPS) are expected in the band of $2.14-$2.24, suggesting a decline from $3.46 reported in the fiscal 2023.

EL’s shares have slumped 26.7% in the past three months compared with the industry’s decline of 16.7%.

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