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Accenture Launches Personalized Experiences on Salesforce

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Accenture plc (ACN - Free Report) has seen its stock rise 24% in the past three months, outperforming the industry’s 13.5% growth and the 0.6% uptick in the S&P 500 composite index. This growth trajectory reflects the company’s strategic advancements and robust market positioning.

On Tuesday, Accenture unveiled a new solution designed to enhance personalization on Salesforce using data and artificial intelligence (AI). This innovation aims to provide organizations with a comprehensive 360-degree view of their customers, allowing for highly tailored interactions across multiple channels.

This move is part of Accenture's ongoing collaboration with Salesforce, which emphasizes generative AI across various business functions including marketing, sales, service and commerce. By harnessing real-time data and AI-driven insights, businesses can remain competitive, discover new value opportunities, and boost customer loyalty.

A key example of this solution’s impact is its implementation at the Queensland University of Technology (QUT). The solution helps QUT transform student experiences by integrating data from various sources, thus eliminating data silos and facilitating more personalized and efficient student interactions.

Accenture has a long-standing partnership with Salesforce that underscores its commitment to leveraging AI and data to enhance customer experiences and drive business growth.

We believe that the move is a part of Accenture’s growth strategy that focuses on delivering 360° value to its stakeholders, mainly through technology. The company focuses on long-term growth through building a digital core with the help of cloud, data and AI, technology evolution and investment in talent. We believe this strategy positions Accenture as a trusted partner for its clients and keeps the stock attractive.

Zacks Rank and Stocks to Consider

ACN currently carries a Zacks Rank #3 (Hold).

A couple of better-ranked stocks are AppLovin (APP - Free Report) and Genpact (G - Free Report) .

APP currently sports a Zacks Rank of 1 (Strong Buy). The company has a long-term earnings growth expectation of 20%. APP delivered a trailing four-quarter earnings surprise of 21.1%, on average. You can see the complete list of today’s Zacks #1 Rank stocks here.

Genpact carries a Zacks Rank of 2 (Buy) at present. It has a long-term earnings growth expectation of 8.4%.G delivered a trailing four-quarter earnings surprise of 6.9%, on average.


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