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Diageo Completes Sale of Its Guinness Nigeria Share to Tolaram

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Diageo plc (DEO - Free Report) has been making smart moves to enrich experience and aid growth. In the latest announcement, the company unveiled that it has concluded the sale of its shareholding in Guinness Nigeria PLC to Tolaram.

More on the Latest Announcement

The aforesaid transaction is in sync with DEO’s growth-ambition initiatives to aid the next phase of sustainable growth. This transaction is consistent with Diageo’s asset-light beer operating model. This model enables the selection of the most suitable structure and route to market for Guinness while retaining ownership of the iconic Guinness brand.

The sale announcement was originally made on June 11 this year. Per the terms, management had earlier cited that Tolaram would buy Diageo’s 58.02% shareholding in Guinness Nigeria PLC, which is listed on the Nigerian Stock Exchange, for a price of 81.60 NGN per share. Tolaram, being a major consumer packaged goods company, boasts extensive operations in the region. (Read more: Diageo, Tolaram Alliance to Aid Growth in Guinness Nigeria)

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Diageo is keen on investing in strategic initiatives to drive long-term organic growth. Guinness Nigeria PLC will retain the production and nationwide distribution of Guinness and the other locally manufactured brands in Nigeria, per the license and royalty agreement highlighting DEO’s robust beer operating model.

What More on the Horizon?

Diageo is progressing well in its new productivity commitment to deliver $2 billion of productivity savings over the three years from fiscal 2025 to fiscal 2027. This Zacks Rank #2 (Buy) company expects to deliver this accelerated productivity commitment across the cost of goods, marketing spending and overheads. Notably, it delivered $0.7 billion of productivity cost savings in fiscal 2024.

Diageo has been experiencing significant gains from improved price/mix that have been aiding growth despite soft volume. The higher price/mix is mainly the result of price increases across all regions, supported by the company’s efficient product portfolio. It plans to support this acceleration through investments, including its supply-chain agility program announced in July 2022.

Diageo’s shares have gained 13.3% in the past three months compared with the industry’s 11% growth.

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