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Visa (V) to Buy Cardinal to Boost Security in Online Services

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With consistent focus on fraud prevention in e-commerce, Visa Inc. (V - Free Report) is set to acquire Mentor, OH-based CardinalCommerce, a leading company in the e-commerce payment authentication industry. The deal is expected to close in early 2017.

Financial terms of the transaction remained undisclosed.  In its release, Visa noted that the acquisition will allow safer and efficient seamless payments, made through any channel, including browser and mobile app. Also, the planned acquisition will help Visa’s clients and merchant partners in driving digital commerce.

While at present, Visa already offers Cardinal’s services to merchants and acquirers through its CyberSource merchant and acquirer wing , the San Francisco, CA-based payment network giant will leverage on its global reach to expand Cardinal’ products and services.

Interestingly, the proposed acquisition will support Visa’s tokenization strategy. The Visa Token Service is a security technology that does not require cardholder information like account numbers and expiration dates, but uses a unique digital identifier or “token”. This token can be used for payment without divulging more sensitive account information of the cardholder.

Visa intends to integrate tokenization into its rapidly-growing consumer product – Visa Checkout – over the next 18 months. The company stated that the Cardinal acquisition will facilitate smooth integration of 3-D Secure and delivery of the new fraud solutions to merchants.

Identifying the need of more protection in transactions – Mark Nelsen – senior vice president of Risk and Authentication Products at Visa stated, “This strategic acquisition combines Visa’s industry expertise and Cardinal’s critical role in payment authentication to bring added security to online transactions, reduce fraud, and support digital commerce which is the fastest growing commerce segment today.”

Mike Keresman, founder and CEO, Cardinal mentioned, “By combining our authentication expertise and role in supporting both merchants and issuers, and Visa’s payments expertise and global reach, our two companies will be able to fast track the next-generation of digital authentication.”

Visa shares have lost 2.7% year to date, as against 3.9% growth for the Zacks categorized Financial Transaction Services industry. Though the company remains well poised for growth on the back of its solid market position and significant opportunities from the secular shift toward electronic payments, some of the key near-term concerns include high client incentives and the weakness in European economy.

VISA INC-A Price

 

Currently, Visa carries a Zacks Rank #3 (Hold).

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