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Twitter's Periscope Producer API to Make Streaming Easier
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Recently, Twitter, Inc. launched Periscope Producer API to help professional broadcasters to easily stream live video content on its platform.
Per media reports, until now, companies were required to sign a deal with Twitter or use the Periscope app in order to stream live videos. This process was complicated to use with professional equipment.
In a blog post, Twitter said that Periscope Producer API will allow broadcasters to “broadcasts directly from external hardware, software, cameras and web services.”This new feature will do away with the requirement of Periscope and enable companies to stream live videos directly from their Twitter accounts.
Twitter wants to promote live video streaming to battle sluggish user growth. The company is emphasizing on creation of live videos on its platform to revitalize user growth and restore investor faith in the stock.
The company is aggressively signing live streaming deals with several companies.. Last year, Twitter signed live streaming deals with Bloomberg, PBS NewsHour and BuzzFeed as well as sports organizations like NBA, MLB and NFL.
However, this trend is not limited to Twitter only, given the ad revenue potential, all social media companies right from Facebook, Inc. to Snap Inc. (SNAP - Free Report) are pumping in huge resources to increase live video viewing on their platform.
These initiatives of Twitter are indicative of the fact that it is desperate to retain market share amid steep competition from Facebook live and Instagram’s live streaming feature.
We note that Twitter has underperformed the Zacks Internet Software industry in the last one year. While the stock clocked a negative return of 9.2%, the industry witnessed an increase of 8.6%.
Sluggish user growth, declining revenue growth rate, profitability issues, exodus of top level employees and the trolling menace have caused bloodbath on the trading front. Focus on live and user friendly changes to the platform, though headed in the right direction, have not yet yielded the desired results.
Notably, the Zacks Consensus Estimate for j2 Global’s current year has improved to $5.59 from $5.17 in the last 60 days.
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Twitter's Periscope Producer API to Make Streaming Easier
Recently, Twitter, Inc. launched Periscope Producer API to help professional broadcasters to easily stream live video content on its platform.
Per media reports, until now, companies were required to sign a deal with Twitter or use the Periscope app in order to stream live videos. This process was complicated to use with professional equipment.
In a blog post, Twitter said that Periscope Producer API will allow broadcasters to “broadcasts directly from external hardware, software, cameras and web services.”This new feature will do away with the requirement of Periscope and enable companies to stream live videos directly from their Twitter accounts.
Twitter wants to promote live video streaming to battle sluggish user growth. The company is emphasizing on creation of live videos on its platform to revitalize user growth and restore investor faith in the stock.
The company is aggressively signing live streaming deals with several companies.. Last year, Twitter signed live streaming deals with Bloomberg, PBS NewsHour and BuzzFeed as well as sports organizations like NBA, MLB and NFL.
However, this trend is not limited to Twitter only, given the ad revenue potential, all social media companies right from Facebook, Inc. to Snap Inc. (SNAP - Free Report) are pumping in huge resources to increase live video viewing on their platform.
These initiatives of Twitter are indicative of the fact that it is desperate to retain market share amid steep competition from Facebook live and Instagram’s live streaming feature.
We note that Twitter has underperformed the Zacks Internet Software industry in the last one year. While the stock clocked a negative return of 9.2%, the industry witnessed an increase of 8.6%.
Sluggish user growth, declining revenue growth rate, profitability issues, exodus of top level employees and the trolling menace have caused bloodbath on the trading front. Focus on live and user friendly changes to the platform, though headed in the right direction, have not yet yielded the desired results.
Twitter currently carries a Zacks Rank #3 (Hold).
Key Picks
Better ranked stock in the broader technology space include j2 Global, Inc. sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Notably, the Zacks Consensus Estimate for j2 Global’s current year has improved to $5.59 from $5.17 in the last 60 days.
5 Trades Could Profit "Big-League" from Trump Policies
If the stocks above spark your interest, wait until you look into companies primed to make substantial gains from Washington's changing course.
Today Zacks reveals 5 tickers that could benefit from new trends like streamlined drug approvals, tariffs, lower taxes, higher interest rates, and spending surges in defense and infrastructure. See these buy recommendations now >>