Back to top
See More Zacks Research for These Tickers
Normally $25 each - click below to receive one report FREE:
Amazon.com, Inc. (AMZN) - free report >>
NIKE, Inc. (NKE) - free report >>
lululemon athletica inc. (LULU) - free report >>
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Amazon.com, Inc. (AMZN) - free report >>
NIKE, Inc. (NKE) - free report >>
lululemon athletica inc. (LULU) - free report >>
Image: Bigstock
Adidas, Nike, Lulu, and the New Direction of Sports Retail
Welcome to the twelfth episode of Full-Court Finance, the podcast from Zacks Investment Research focused on the intersection of sports, business, and the stock market. On this week’s episode, Zacks’ resident retail expert Maddy Johnson stops by to discuss all things sports retail, from Lululemon’s (LULU - Free Report) recent success to the recharged battle between Nike (NKE - Free Report) and Adidas (ADDYY - Free Report) .
The retail landscape is changing quickly, and the sportswear industry is not immune to these shifting consumer habits. This has forced some of the biggest sports apparel companies to change how they do business.
Nike and Adidas have focused on grassroots growth in the world of everyday fashion and streetwear. The two biggest global sportswear powers, and the likes of Puma and Under Armour (UAA - Free Report) , have turned to non-athletes to help drive growth in a world where people wear sneakers and sports apparel away from fields of play more and more.
On top of that, the closure of brick-and-mortar shops has forced the Nikes of the world to focus on expanding their own e-commerce business—even partnering with Amazon (AMZN - Free Report) after refusing to for years—and grow direct to consumer sales. Shifting retail habits have also forced companies to try to create new experiential shopping experiences.
If you have any questions about this episode of Full-Court Finance please feel free to shoot us an email over at podcast@zacks.com. Please also make sure to check out all of our other podcasts at zacks.com/podcastand remember to subscribe and leave a rating in iTunes.
Zacks Editor-in-Chief Goes "All In" on This Stock
Full disclosure, Kevin Matras now has more of his own money in one particular stock than in any other. He believes in its short-term profit potential and also in its prospects to more than double by 2019. Today he reveals and explains his surprising move in a new Special Report.
Download it free >>