Shares of Twitter were up more than 7.5% in early afternoon trading on Friday after the social media company once again found itself at the center of multiple reports suggesting that it could see a takeover offer soon.

Twitter briefly crossed over the $24 per share mark shortly after Bloomberg reported that customer-relations software giant Salesforce (CRM Quick QuoteCRM - Free Report) was considering a bid for the company. Salesforce has been linked to Twitter takeover rumors for years, and the two companies were engaged in unsuccessful deal talks as recently as October 2016.

Meanwhile, notable short-selling firm Citron Research, which actually holds a long position in Twitter, speculated that Chinese tech giant Tencent (TCEHY Quick QuoteTCEHY - Free Report) could be a bidder:

Citron receives many emails about we might buying in this market. Have been long $TWTR and agree with Hedgeye and Greenlight that 2018 is the year for $TWTR target $35 Think Tencent buys....now go bash Citron on $TWTR

— Citron Research (@CitronResearch) January 26, 2018

Shares of Salesforce gained about 1.2% in the wake of the latest round of rumors. Tencent was up more than 2.7% in morning trading.

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