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DICK'S Sporting (DKS) Expands Footprint With 4 New Stores

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In sync with store-expansion efforts, DICK'S Sporting Goods, Inc. (DKS - Free Report) has announced the inauguration of four namesake stores in May. Adding these new outlets, the company will now operate 731 DICK'S Sporting Goods stores across 47 states.

These stores will open doors at Southlands Town Center in Aurora, CO; Consumer Centre in West Long Branch, NJ; Gurnee Mills in Gurnee, IL; and Las Tiendas Plaza in McAllen, TX. The grand opening celebration for the Aurora outlet will take place between May 19 and 20, while the remaining three stores will hold inaugural fest between May 25 and 27. Notably, the gala opening events will include lucrative opportunities to win prizes, alongside special guests appearances.

Widening its footprint in these four states, DICK'S Sporting will serve customers with top brands and high-class in-store services. In addition, the communities can avail exclusive apparel, equipment and footwear collections from the company’s private brands like Tommy Armour, Field & Stream and more. Assortments from leading players including, NIKE, Inc. (NKE - Free Report) , Under Armour, Inc. (UAA - Free Report) and adidas AG (ADDYY - Free Report) will be available as well.

Amid an evolving retail landscape, where customers prefer online shopping over offline, retailers like DICK'S Sporting seem to be committed toward store-expansion plans. Prior to this latest opening, in April, management introduced two flagship stores in the states of Texas and Arkansas. In March, it had also inaugurated four namesake stores.

As of Feb 3, 2018, DICK'S Sporting operated 716 flagship stores across 47 states, 94 Golf specialty stores in 32 states and 35 Field & Stream stores in 16 states.

Furthermore, DICK'S Sporting’s investments in e-commerce, technology, store payroll, Team Sports HQ and private brands remain encouraging. Notably, the company is also progressing well with its merchandising strategy (announced in fourth-quarter fiscal 2016), which is all about optimizing inventory in order to make shelves available for popular and private label brands.

Going ahead, the company plans to invest in the supply chain to improve in-stock levels and speed up delivery. These investments are likely to improve customer satisfaction and inventory turnover, alongside boosting merchandise margin rates.


 

Backed by these strategic efforts, this Zacks Rank #3 (Hold) company’s shares have rallied 20.8% in the past six months, outperforming its industry’s gain of 10.5%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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