We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Twitter Beefs Up User Authentication for Opening Accounts
Read MoreHide Full Article
Twitter is getting stricter in its attempt to combat the criticisms that has befallen on social media companies.
Bloomberg reported that in order to open new accounts on Twitter, users will have to provide email address or phone numbers for verification. The company is also working with experts to maintain anonymity of users in riskier environments.
An audit to ensure authenticity of every account created on the platform is also being undertaken. As a result of the update, more than 50K spam signups a day have been prevented, adds Bloomberg.
Twitter alerts that as a consequence of this change, follower count may drop for users. However, the company’s efforts to tackle misconduct on the platform will eventually help it attract more authentic users and advertisers to the platform, and thereby boost its top line, in our view.
Twitter has long been criticized for the lack of authentication in order to fight the spam account menace. We therefore believe its new efforts to fight against bots and trolls will help it build trust, repair brand image and thereby improve user engagement.
Earlier this month, Twitter announced the acquisition of San Francisco-based “trust and safety as a service” provider, Smyte, to boost security measures. Smyte tools are used to stop online abuse, harassment and spam and also protect user accounts.
Last month, Twitter unveiled measures to uphold user security by addressing the issue of abusive “trolls” on the platform. The social media provider revealed that instead of waiting for people to report such tweets, it will use behavioral signals to identify and limit their visibility.
Per Twitter’s recently released Transparency Report, more than 1.2 million accounts have been suspended since August 2015. Moreover, from Jul 1, 2017 to Dec 31, 2017, the company permanently banned 274,460 accounts linked with terrorism.
We believe these initiatives will ultimately aid in expanding Twitter’s user growth. Moreover, Twitter’s proactive stance in eliminating malpractices on its platform will also help it withstand stiff competition in the digital ad market from players like Alphabet (GOOGL - Free Report) , Facebook and Snap (SNAP - Free Report) owned Snapchat.
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce ""the world's first trillionaires,"" but that should still leave plenty of money for regular investors who make the right trades early.
Image: Bigstock
Twitter Beefs Up User Authentication for Opening Accounts
Twitter is getting stricter in its attempt to combat the criticisms that has befallen on social media companies.
Bloomberg reported that in order to open new accounts on Twitter, users will have to provide email address or phone numbers for verification. The company is also working with experts to maintain anonymity of users in riskier environments.
An audit to ensure authenticity of every account created on the platform is also being undertaken. As a result of the update, more than 50K spam signups a day have been prevented, adds Bloomberg.
Twitter alerts that as a consequence of this change, follower count may drop for users. However, the company’s efforts to tackle misconduct on the platform will eventually help it attract more authentic users and advertisers to the platform, and thereby boost its top line, in our view.
Twitter, Inc. Revenue (TTM)
Twitter, Inc. Revenue (TTM) | Twitter, Inc. Quote
Efforts to Gain User Confidence
Twitter has long been criticized for the lack of authentication in order to fight the spam account menace. We therefore believe its new efforts to fight against bots and trolls will help it build trust, repair brand image and thereby improve user engagement.
Earlier this month, Twitter announced the acquisition of San Francisco-based “trust and safety as a service” provider, Smyte, to boost security measures. Smyte tools are used to stop online abuse, harassment and spam and also protect user accounts.
Last month, Twitter unveiled measures to uphold user security by addressing the issue of abusive “trolls” on the platform. The social media provider revealed that instead of waiting for people to report such tweets, it will use behavioral signals to identify and limit their visibility.
Per Twitter’s recently released Transparency Report, more than 1.2 million accounts have been suspended since August 2015. Moreover, from Jul 1, 2017 to Dec 31, 2017, the company permanently banned 274,460 accounts linked with terrorism.
We believe these initiatives will ultimately aid in expanding Twitter’s user growth. Moreover, Twitter’s proactive stance in eliminating malpractices on its platform will also help it withstand stiff competition in the digital ad market from players like Alphabet (GOOGL - Free Report) , Facebook and Snap (SNAP - Free Report) owned Snapchat.
Twitter currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Hottest Tech Mega-Trend of All
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce ""the world's first trillionaires,"" but that should still leave plenty of money for regular investors who make the right trades early.
See Zacks' 3 Best Stocks to Play This Trend >>