Back to top

Image: Bigstock

Will Amazon Go Face Rivalry from Zippin?

Read MoreHide Full Article

With ever increasing technology and the power of AI, the future of cashier-less shopping continues even after Amazon Go. The concept began when Amazon (AMZN - Free Report) introduced Amazon Go in Seattle. The main idea behind it was to have shoppers download the app and be able to shop without having to stand in line and wait for check out. They could simply walk through the gates which they walked in from, without stopping to pay. 

Recently, San Francisco-based company Zippin opened its doors to the public for a cashier-less experience. Like Amazon Go, you download an app called Zippin, like the company’s name. As of now, the store is located in the lobby of an office building only around 180 square feet. Founder of the company, Krishna Motukuri, said that the store is just a prototype for now and plans for expansion will come later on if everything goes right.

Amazon Go vs Zippin

Amazon Go launched in 2016 and instantly became quite popular amongst shoppers. The store layout is that of a typical grocery store, but feels differently due to the row of gates at the entrance.

Similarly with both apps, you have to have them downloaded on your phone before entering, as that is how the companies track what you buy. In many ways, it can be hard to differentiate between one cashier-less store to another, so in many aspects, Amazon Go and Zippin are quite alike.

With Amazon Go, the overhead cameras above the shelves detect when you pick up a product and what you pick up. The item is automatically put into your Amazon cart online and if you decide to take anything out, then it gets removed.

Similarly, Zippin also has overhead cameras that track customer and product movement, but have also installed weight sensors on the shelves and refrigerators to detect when and how many products are picked up. This then allows the employees to be notified right away when a product needs to be restocked.

Although both have similar features, Amazon Go has been on the market for longer and actually has a larger store space compared to Zippin. However, both of these stores are located in separate cities, which doesn’t account for head-to-head competition in the same place, like a Starbucks across from another one would.

As of now, it seems as though Amazon Go won’t need to be worrying about intense competition from Zippin, seeing as they don’t even have a fully functioning store yet. However, once they open an actual store, it could potentially lead to stronger rivalry and demand for each store.

The Future of Shopping

The trend of cashier-less shopping is increasingly becoming popular across the country. According to TechCrunch, Microsoft (MSFT - Free Report) is reportedly in the works of its own cashier-less automated store technology. The company has an internal team of 10-15 people working on the idea with its Business AI group.

Although the world is changing every day and becoming more and more technologically advanced, the question as to how we got to cashier-less shopping is still quite surprising. The digital world has already shaped and altered the retail business industry, and has made customers want to do the bare minimum when shopping.

Consumers nowadays are looking for a fast paced shopping environment where they can go in and out quickly. According to ZDNet, 86% of US consumers leave a store due to long lines, which results in going to a different store or nowhere at all.

Bottom Line

If Zippin’s cashier-less prototype store turns out to be a success, then that could possibly lead to heightened competition with Amazon Go. With advancing technology and new ideas, it seems as though a shop and go experience is on the rise.

The Hottest Tech Mega-Trend of All

Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early. See Zacks' 3 Best Stocks to Play This Trend >>


See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


Amazon.com, Inc. (AMZN) - free report >>

Microsoft Corporation (MSFT) - free report >>