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Outfront Media Starts OOH Campaign for Movember Foundation
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Outfront Media Inc. (OUT - Free Report) recently initiated an out-of-home advertising campaign in collaboration with the Movember Foundation. The primary motive of the campaign is to raise awareness about Movember — the Foundation's annual campaign that raises funds and spreads awareness about men's health, focusing on prostate cancer, testicular cancer, suicide prevention and mental health.
The advertisement features the campaign slogan 'Grow a Mo, Save a Bro', highlighting the foundation’s emphasis to prevent unnecessary and early death within the male population.
The campaign started earlier this October and will end in mid-November. The advertisement features on New York buses and within subway cars, across its five boroughs. This is expected to boost audience participation for the campaign while increasing exposure for Outfront Media as well.
Notably, Outfront Media is the New York Metropolitan Transportation Authority (MTA) ad partner, and connects local and national brands to the city's transit riding audience.
Per Meagan Bell, global director of brand for the Movember Foundation, "While fun-filled, it is important to understand the meaning behind the Mo, and that is we need to raise funds and awareness to stop men dying too young."
Outfront Media is known to successfully increase overall awareness among key targeted audiences through its vast network of media assets. This has made the company a crucial component of any campaign’s marketing mix. Hence, the above-mentioned campaign is not just a strategic fit for the foundation, but also enables Outfront Media to utilize its OOH assets efficiently.
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Moreover, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are aiding the shift to outdoor advertising. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, since the pattern of advertising is seasonal in nature, it may lead to a fluctuation in the company’s bottom-line performance. In addition, revenues generated by the company are usually higher during the fourth quarter of every year, i.e., during the festive season and lower during the first quarter, when the festive season is over. In fact, in 2014, CBS Corporation had spun off its outdoor unit into Outfront Media to lower its overall exposure to the advertising cycle.
Also, Outfront Media faces stiff competition from other outdoor advertisers, like Lamar Advertising Company (LAMR - Free Report) and Clear Channel Outdoor Holdings, Inc. (CCO - Free Report) . It also competes with other media, including conventional platforms, along with online, mobile and social media platforms. This might affect the company’s pricing power in the market.
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Outfront Media Starts OOH Campaign for Movember Foundation
Outfront Media Inc. (OUT - Free Report) recently initiated an out-of-home advertising campaign in collaboration with the Movember Foundation. The primary motive of the campaign is to raise awareness about Movember — the Foundation's annual campaign that raises funds and spreads awareness about men's health, focusing on prostate cancer, testicular cancer, suicide prevention and mental health.
The advertisement features the campaign slogan 'Grow a Mo, Save a Bro', highlighting the foundation’s emphasis to prevent unnecessary and early death within the male population.
The campaign started earlier this October and will end in mid-November. The advertisement features on New York buses and within subway cars, across its five boroughs. This is expected to boost audience participation for the campaign while increasing exposure for Outfront Media as well.
Notably, Outfront Media is the New York Metropolitan Transportation Authority (MTA) ad partner, and connects local and national brands to the city's transit riding audience.
Per Meagan Bell, global director of brand for the Movember Foundation, "While fun-filled, it is important to understand the meaning behind the Mo, and that is we need to raise funds and awareness to stop men dying too young."
Outfront Media is known to successfully increase overall awareness among key targeted audiences through its vast network of media assets. This has made the company a crucial component of any campaign’s marketing mix. Hence, the above-mentioned campaign is not just a strategic fit for the foundation, but also enables Outfront Media to utilize its OOH assets efficiently.
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Moreover, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are aiding the shift to outdoor advertising. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, since the pattern of advertising is seasonal in nature, it may lead to a fluctuation in the company’s bottom-line performance. In addition, revenues generated by the company are usually higher during the fourth quarter of every year, i.e., during the festive season and lower during the first quarter, when the festive season is over. In fact, in 2014, CBS Corporation had spun off its outdoor unit into Outfront Media to lower its overall exposure to the advertising cycle.
Also, Outfront Media faces stiff competition from other outdoor advertisers, like Lamar Advertising Company (LAMR - Free Report) and Clear Channel Outdoor Holdings, Inc. (CCO - Free Report) . It also competes with other media, including conventional platforms, along with online, mobile and social media platforms. This might affect the company’s pricing power in the market.
Today's Stocks from Zacks' Hottest Strategies
It's hard to believe, even for us at Zacks. But while the market gained +21.9% in 2017, our top stock-picking screens have returned +115.0%, +109.3%, +104.9%, +98.6%, and +67.1%.
And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - 2017, the composite yearly average gain for these strategies has beaten the market more than 19X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation.
See Them Free>>