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Apple (AAPL) Will No Longer Report iPhone Unit Sales Numbers
Apple (AAPL - Free Report) reported fourth quarter earnings on Thursday after the bell. Earnings and revenues did beat analyst expectations, but soft Q1 guidance and a miss on iPhone sales left many investors worried.
Another announcement that shook investors was that Apple would no longer be reporting iPhone—or any other product—sales numbers on future earnings calls. CEO Tim Cook and CFO Luca Maestri explained that they believe unit sales had grown less important than total dollar revenue. And, they said that Apple’s other lines of business were increasingly important, like its Services division.
But this explanation did not calm investors’ fears. Citi analyst Jim Suva said: “some investors will view this as a negative that the company is trying to hide information that in the past was so important to assess the company's strength.” AAPL stock was trading down 6.5% in mid-morning trading Friday.
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