We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
OUTFRONT Begins The Points Guy's 1st OOH Campaign in New York
Read MoreHide Full Article
OUTFRONT Media Inc. (OUT - Free Report) recently announced that lifestyle media brand — The Points Guy — has chosen the former for its first ever OOH campaign.
The companies have collaborated to launch a billboard campaign that will be running till Jan 6, 2019, at three high-traffic locations, including Port Authority (42nd Street and 8th Avenue), Times Square (Broadway and West 45th Street), and Penn Station (33rd Street and 7th Avenue).
The campaign location is a strategic fit, given the high pedestrian/motor vehicle traffic. Further, since these locations witness high tourists during the holiday season, the campaign content can be shared with audiences worldwide.
Hence, per management, the campaign will provide fantastic exposure for The Points Guy since the brand can take advantage of the social sharing potential of these sites.
OUTFRONT Media is known to successfully increase overall awareness among key targeted audiences through its vast network of strategically located media assets. This has made the company a crucial component of any campaign’s marketing mix. Hence, the above-mentioned campaign is not just a strategic fit for The Points Guy, but also enables OUTFRONT Media to utilize its OOH assets efficiently.
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Furthermore, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are facilitating the shift to outdoor advertising. Banking on this trend, the company is expanding its footprint in strategic markets and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, the pattern of advertising is seasonal in nature, leading to fluctuation in the company’s bottom-line performance. Also, it faces stiff competition from other outdoor advertisers, like Lamar Advertising Company (LAMR - Free Report) and Clear Channel Outdoor Holdings, Inc. (CCO - Free Report) .
Shares of OUTFRONT Media have underperformed the industry it belongs to, in the past three months. During this period, shares of this Zacks Rank #3 (Hold) company have declined 5.9% compared to the 3.5% loss incurred by its industry.
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Image: Bigstock
OUTFRONT Begins The Points Guy's 1st OOH Campaign in New York
OUTFRONT Media Inc. (OUT - Free Report) recently announced that lifestyle media brand — The Points Guy — has chosen the former for its first ever OOH campaign.
The companies have collaborated to launch a billboard campaign that will be running till Jan 6, 2019, at three high-traffic locations, including Port Authority (42nd Street and 8th Avenue), Times Square (Broadway and West 45th Street), and Penn Station (33rd Street and 7th Avenue).
The campaign location is a strategic fit, given the high pedestrian/motor vehicle traffic. Further, since these locations witness high tourists during the holiday season, the campaign content can be shared with audiences worldwide.
Hence, per management, the campaign will provide fantastic exposure for The Points Guy since the brand can take advantage of the social sharing potential of these sites.
OUTFRONT Media is known to successfully increase overall awareness among key targeted audiences through its vast network of strategically located media assets. This has made the company a crucial component of any campaign’s marketing mix. Hence, the above-mentioned campaign is not just a strategic fit for The Points Guy, but also enables OUTFRONT Media to utilize its OOH assets efficiently.
Notably, OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Furthermore, visual diversity and affordability has contributed to the soaring popularity of this media. Additionally, fragmentation across other advertising media and technological advancements in the OOH segment are facilitating the shift to outdoor advertising. Banking on this trend, the company is expanding its footprint in strategic markets and providing a unique technology platform to marketers in order to tap growth opportunities.
Nevertheless, the pattern of advertising is seasonal in nature, leading to fluctuation in the company’s bottom-line performance. Also, it faces stiff competition from other outdoor advertisers, like Lamar Advertising Company (LAMR - Free Report) and Clear Channel Outdoor Holdings, Inc. (CCO - Free Report) .
Shares of OUTFRONT Media have underperformed the industry it belongs to, in the past three months. During this period, shares of this Zacks Rank #3 (Hold) company have declined 5.9% compared to the 3.5% loss incurred by its industry.
A better-ranked stock that investors can consider is PS Business Parks, Inc. . The stock, currently carrying a Zacks Rank of 2 (Buy), has gained 2.2% over the past three months. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
More Stock News: This Is Bigger than the iPhone!
It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.
Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.
Click here for the 6 trades >>