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RKUNY vs. SHOP: Which Stock Is the Better Value Option?

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Investors with an interest in Internet - Services stocks have likely encountered both Rakuten, Inc. (RKUNY - Free Report) and Shopify (SHOP - Free Report) . But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highlight stocks with specific traits.

Right now, Rakuten, Inc. is sporting a Zacks Rank of #2 (Buy), while Shopify has a Zacks Rank of #5 (Strong Sell). This system places an emphasis on companies that have seen positive earnings estimate revisions, so investors should feel comfortable knowing that RKUNY is likely seeing its earnings outlook improve to a greater extent. But this is just one factor that value investors are interested in.

Value investors analyze a variety of traditional, tried-and-true metrics to help find companies that they believe are undervalued at their current share price levels.

The Style Score Value grade factors in a variety of key fundamental metrics, including the popular P/E ratio, P/S ratio, earnings yield, cash flow per share, and a number of other key stats that are commonly used by value investors.

RKUNY currently has a forward P/E ratio of 17.45, while SHOP has a forward P/E of 387.37. We also note that RKUNY has a PEG ratio of 2.33. This popular figure is similar to the widely-used P/E ratio, but the PEG ratio also considers a company's expected EPS growth rate. SHOP currently has a PEG ratio of 16.37.

Another notable valuation metric for RKUNY is its P/B ratio of 1.64. Investors use the P/B ratio to look at a stock's market value versus its book value, which is defined as total assets minus total liabilities. By comparison, SHOP has a P/B of 9.18.

Based on these metrics and many more, RKUNY holds a Value grade of A, while SHOP has a Value grade of F.

RKUNY stands above SHOP thanks to its solid earnings outlook, and based on these valuation figures, we also feel that RKUNY is the superior value option right now.


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