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Alphabet (GOOG)

(Delayed Data from NSDQ)

$166.57 USD

166.57
23,439,385

-2.67 (-1.58%)

Updated Nov 22, 2024 04:00 PM ET

After-Market: $166.77 +0.20 (0.12%) 6:26 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value A Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 18% (46 out of 250)

Industry: Internet - Services

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Alphabet Inc. (GOOG) Price Targets

Average Price Target Highest Price Target Lowest Price Target Upside to Average Price Target
$210.31 $240.00 $185.00 24.27%

Zacks Premium ContentFind the top stocks with the greatest target price potential and Zacks Rank of 1 or 2

Price Target

Based on short-term price targets offered by 49 analysts, the average price target for Alphabet Inc. comes to $210.31. The forecasts range from a low of $185.00 to a high of $240.00. The average price target represents an increase of 24.27% from the last closing price of $169.24.

Analyst Price Targets (49)

Last Close 169.24
Average 210.31 24.27% Upside Low 185.00 9.31% Upside High 240.00 41.81% Upside

Broker Rating

Alphabet Inc. currently has an average brokerage recommendation (ABR) of 1.34 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 50 brokerage firms. The current ABR compares to an ABR of 1.40 a month ago based on 47 recommendations.

Of the 50 recommendations deriving the current ABR, 40 are Strong Buy and three are Buy. Strong Buy and Buy respectively account for 80% and 6% of all recommendations. A month ago, Strong Buy made up 76.6%, while Buy represented 6.38%.

Broker Rating Breakdown

Broker Rating Visualization

Brokerage Recommendations

Today 1 Week Ago 1 Month Ago 2 Months Ago 3 Months Ago
Strong Buy 40 40 36 34 34
Buy 3 3 3 3 3
Hold 7 7 8 8 7
Sell 0 0 0 0 0
Strong Sell 0 0 0 0 0
ABR 1.34 1.34 1.40 1.42 1.39

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Analyst Upgrades/Downgrades

Date Brokerage Firm Analyst Previous Current
11/12/2024 MoffettNathanson Michael Nathanson Strong Buy Strong Buy
11/6/2024 Loop Capital Markets Robert Sanderson Hold Hold
11/5/2024 Daiwa America Satoshi Tanaka Strong Buy Strong Buy
11/1/2024 Not Identified Not Identified Not Available Strong Buy
10/30/2024 Canaccord Genuity Maria Ripps Strong Buy Strong Buy
10/30/2024 Not Identified Not Identified Strong Buy Strong Buy
10/30/2024 Rosenblatt Securities Barton Crockett Hold Hold
10/30/2024 Not Identified Not Identified Strong Buy Strong Buy
10/30/2024 JMP Securities Andrew Boone Strong Buy Strong Buy
10/30/2024 Atlantic Equities James Paul Cordwell Strong Buy Strong Buy
10/30/2024 Not Identified Not Identified Strong Buy Strong Buy
10/30/2024 Not Identified Not Identified Moderate Buy Moderate Buy
10/30/2024 Not Identified Not Identified Strong Buy Strong Buy
10/30/2024 Truist Securities Youssef Squali Strong Buy Strong Buy
10/30/2024 Roth Capital Partners Rohit Kulkarni Strong Buy Strong Buy
10/30/2024 BMO Capital Markets Brian J Pitz Strong Buy Strong Buy
10/30/2024 Wells Fargo Securities Ken Gawrelski Hold Hold
10/30/2024 Guggenheim Securities Michael C Morris Strong Buy Strong Buy
10/30/2024 KeyBanc Capital Markets Justin Patterson Strong Buy Strong Buy
10/29/2024 Seaport Research Partners Aaron Kessler Hold Strong Buy
10/24/2024 Wedbush Securities Scott Devitt Strong Buy Strong Buy
10/18/2024 Cowen & Co. John R Blackledge Strong Buy Strong Buy
10/15/2024 Needham & Company Laura A Martin Moderate Buy Moderate Buy
10/14/2024 Goldman Sachs Eric J Sheridan Strong Buy Strong Buy
10/11/2024 Scotiabank Nathaniel H Schindler Not Available Strong Buy
10/4/2024 Robert W. Baird & Co. Colin A Sebastian Strong Buy Strong Buy
10/1/2024 Pivotal Research Group Jeffrey D Wlodarczak Not Available Strong Buy
9/26/2024 Tigress Financial Partners Ivan Feinseth Strong Buy Strong Buy
9/16/2024 Evercore Partners Mark Mahaney Strong Buy Strong Buy
9/14/2024 Not Identified Not Identified Hold Hold
9/10/2024 D.A. Davidson Gil Luria Not Available Hold
9/5/2024 Cantor Fitzgerald & Co Deepak Mathivanan Not Available Hold
8/29/2024 New Street Research Daniel Salmon Strong Buy Strong Buy
8/15/2024 Not Identified Not Identified Strong Buy Strong Buy
8/14/2024 Not Identified Not Identified Strong Buy Strong Buy
8/9/2024 UBS Stephen Ju Hold Hold
7/23/2024 William Blair Ralph E Schackart Strong Buy Strong Buy
7/22/2024 Exane BNP Paribas Stefan Slowinski Strong Buy Strong Buy
7/17/2024 Mizuho SecuritiesUSA James Lee Strong Buy Strong Buy
7/16/2024 Argus Research Corp. Joseph F Bonner Strong Buy Strong Buy
6/28/2024 Not Identified Not Identified Strong Buy Strong Buy
5/1/2024 Susquehanna Financial Group Shyam V Patil Strong Buy Strong Buy
4/25/2024 Raymond James Josh Beck Moderate Buy Moderate Buy

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Average Brokerage Rating

Current ABR

Zacks provides the average brokerage recommendation (ABR) for thousands of stocks for most of the leading investment web sties. The ABR is the calculated average of the actual recommendations (strong buy, hold, sell etc) made by the brokerage firms for a given stock.

ABR vs Zacks Rank

 1.34
ABR (Last week) 1.34
# of Recs in ABR 50
Average Target Price $210.31
LT Growth Rate 17.80%
Industry Internet - Services
Industry Rank by ABR 46 of 252
Current Quarter EPS Est: 2.12

GOOG FAQs

Alphabet Inc. (GOOG) currently has an average brokerage recommendation (ABR) of 1.34 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 50 brokerage firms.

The average price target for Alphabet Inc. (GOOG) is $210.31. The current on short-term price targets is based on 17 reports.

The forecasts for Alphabet Inc. (GOOG) range from a low of $185 to a high of $240. The average price target represents a increase of $24.27 from the last closing price of $169.24.

The current UPSIDE for Alphabet Inc. (GOOG) is 24.27%

Based on short-term price targets offered by 49 analysts, the average price target for Alphabet Inc. comes to $210.31. The forecasts range from a low of $185.00 to a high of $240.00. The average price target represents an increase of 24.27% from the last closing price of $169.24.