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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$35.79 USD

35.79
1,607,180

-0.71 (-1.95%)

Updated Aug 2, 2024 04:00 PM ET

After-Market: $35.78 -0.01 (-0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.03%
2Buy17.70%
3Hold9.37%
4Sell5.03%
5Strong Sell2.48%
S&P50011.19%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth F Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 25% (187 out of 251)

Industry: Automotive - Domestic

Better trading starts here.

Zacks News

Harley-Davidson (HOG) Q1 Earnings and Revenues Beat Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 112.66% and 1.16%, respectively, for the quarter ended March 2021. Do the numbers hold clues to what lies ahead for the stock?

Harley-Davidson (HOG) Reports Next Week: Wall Street Expects Earnings Growth

Harley-Davidson (HOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Rimmi Singhi headshot

Auto Stock Roundup: GM & F's Strong Q1 China Sales, PCAR-Romeo Deal and More

General Motors (GM) and Ford (F) register year-over-year sales growth of 69% and 73%, respectively, in China. Meanwhile, PACCAR (PCAR) inks a battery supply deal with Romeo Power.

Logitech, Harley-Davidson, Fulgent Genetics, Bio-Rad Laboratories and IDEXX Laboratories highlighted as Zacks Bull and Bear of the Day

Logitech, Harley-Davidson, Fulgent Genetics, Bio-Rad Laboratories and IDEXX Laboratories highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

People are no longer excited about Harley's anymore

Micron Tech, Harley-Davidson, Sony, TakeTwo Interactive Software and Capcom Co highlighted as Zacks Bull and Bear of the Day

Micron Tech, Harley-Davidson, Sony, TakeTwo Interactive Software and Capcom Co highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

Harley-Davidson has been the symbol of the mid-life crisis for decades and has profited off the Baby Boomers, but there is a new group of consumers in town and their set of demands are shifting

Harley-Davidson (HOG) Up 10.7% Since Last Earnings Report: Can It Continue?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Virtu Financial, Harley-Davidson, NVIDIA, ESPO and SOXX highlighted as Zacks Bull and Bear of the Day

Virtu Financial, Harley-Davidson, NVIDIA, ESPO and SOXX highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

The Chopper is going out of style and, unfortunately, leading its progenitor, Harley-Davidson, out with it

Skyworks, Harley-Davidson, Apple, Amazon and Google highlighted as Zacks Bull and Bear of the Day

Skyworks, Harley-Davidson, Apple, Amazon and Google highlighted as Zacks Bull and Bear of the Day

FedEx, Harley-Davidson, Microsoft, Micron and Amazon highlighted as Zacks Bull and Bear of the Day

FedEx, Harley-Davidson, Microsoft, Micron and Amazon highlighted as Zacks Bull and Bear of the Day

Jeremy Mullin headshot

Bear of the Day: Harley-Davidson (HOG)

After a disappointing quarter, Harley investors are wondering how to bring the riders back.

Rimmi Singhi headshot

Auto Stock Roundup: Q4 Earnings Snapshots of HOG, F, CMI & More

While Ford (F) and Cummins' (CMI) Q4 profits top estimates and rise year over year, Harley-Davidson (HOG) incurs wider loss than the year-ago period.

New Strong Sell Stocks for February 5th

Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today

Company News for Feb 3, 2021

Companies in The News Are: XOM,HOG,UPS,COP

Harley-Davidson (HOG) Posts Loss in Q4, Kicks Off Hardwire Plan

Harley-Davidson's (HOG) Q4 revenues plummet 32% year on year as well as miss the consensus mark.

Has HarleyDavidson (HOG) Outpaced Other Auto-Tires-Trucks Stocks This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -730.00% and -32.69%, respectively, for the quarter ended December 2020. Do the numbers hold clues to what lies ahead for the stock?

HOG vs. FOXF: Which Stock Should Value Investors Buy Now?

HOG vs. FOXF: Which Stock Is the Better Value Option?

Harley-Davidson (HOG) to Post Q4 Earnings: What's in Store?

While Harley-Davidson's (HOG) successful completion of the Rewire strategy is likely to have aided its Q4 performance, declining sales across both the segments might have played spoilsport.

Harley-Davidson (HOG) Reports Next Week: Wall Street Expects Earnings Growth

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Rimmi Singhi headshot

Auto Stock Roundup: GM, PCAR & GELLY Beef Up AV Capabilities, and More

As the future of the auto industry is autonomous, automakers like General Motors (GM), PACCAR (PCAR) and Geely (GELLY) are focused on accelerating their driverless game via strategic collaborations.

Nalak Das headshot

5 Domestic Auto Stocks to Strengthen Your Portfolio

We have narrowed down our search to five U.S. auto stocks that have strong growth potential in 2021. These are: TSLA, GM, HOG, PII, FOXF.

Rimmi Singhi headshot

Harley-Davidson (HOG) Turning Around: Bet on the Stock Now

Harley-Davidson (HOG) is going the extra mile to rebrand itself and become millennial friendly. The firm's rejig efforts, and launches of products as well technologies make it a solid bet.