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ServiceNow (NOW)

(Delayed Data from NYSE)

$1,073.77 USD

1,073.77
898,485

+19.43 (1.84%)

Updated Jan 3, 2025 04:00 PM ET

After-Market: $1,072.68 -1.09 (-0.10%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.35%
2Buy18.11%
3Hold9.74%
4Sell5.34%
5Strong Sell2.80%
S&P50011.41%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 45% (136 out of 248)

Industry: Computers - IT Services

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ServiceNow (NOW) Price Targets

Average Price Target Highest Price Target Lowest Price Target Upside to Average Price Target
$1,079.77 $1,300.00 $716.00 2.41%

Price Target

Based on short-term price targets offered by 35 analysts, the average price target for ServiceNow comes to $1,079.77. The forecasts range from a low of $716.00 to a high of $1,300.00. The average price target represents an increase of 2.41% from the last closing price of $1,054.34.

Analyst Price Targets (35)

Last Close 1,054.34
Average 1,079.77 2.41% Upside Low 716.00 -32.09% Downside High 1,300.00 23.30% Upside

Zacks Premium ContentFind the top stocks with the greatest price target potential and Zacks Rank of 1 or 2

Broker Rating

ServiceNow currently has an average brokerage recommendation (ABR) of 1.35 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 37 brokerage firms. The current ABR compares to an ABR of 1.29 a month ago based on 35 recommendations.

Of the 37 recommendations deriving the current ABR, 30 are Strong Buy and three are Buy. Strong Buy and Buy respectively account for 81.08% and 8.11% of all recommendations. A month ago, Strong Buy made up 85.71%, while Buy represented 5.71%.

Broker Rating Breakdown

Broker Rating Visualization

Brokerage Recommendations

Today 1 Week Ago 1 Month Ago 2 Months Ago 3 Months Ago
Strong Buy 30 30 30 29 29
Buy 3 3 2 2 2
Hold 3 3 2 2 2
Sell 0 0 0 0 0
Strong Sell 1 1 1 1 1
ABR 1.35 1.35 1.29 1.29 1.29

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Analyst Upgrades/Downgrades

Date Brokerage Firm Analyst Previous Current
12/24/2024 Raymond James Adam Tindle Not Available Moderate Buy
12/18/2024 UBS Karl E Keirstead Strong Buy Strong Buy
12/12/2024 KeyBanc Capital Markets Jackson E Ader Strong Buy Hold
12/11/2024 Capital One Securities Connor Murphy Strong Buy Strong Buy
11/19/2024 Mizuho SecuritiesUSA Gregg Moskowitz Strong Buy Strong Buy
11/18/2024 Scotiabank Allan Verkhovski Not Available Strong Buy
10/30/2024 Argus Research Corp. Joseph F Bonner Strong Buy Strong Buy
10/25/2024 Not Identified Not Identified Strong Buy Strong Buy
10/24/2024 Needham & Company Michael J Cikos Moderate Buy Moderate Buy
10/24/2024 Cowen & Co. Derrick Wood Strong Buy Strong Buy
10/24/2024 Robert W. Baird & Co. Rob Oliver Strong Buy Strong Buy
10/24/2024 Not Identified Not Identified Moderate Buy Moderate Buy
10/24/2024 Canaccord Genuity David E Hynes Strong Buy Strong Buy
10/24/2024 Not Identified Not Identified Strong Buy Strong Buy
10/24/2024 Goldman Sachs Kasthuri G Rangan Strong Buy Strong Buy
10/23/2024 Truist Securities Joel P Fishbein Hold Hold
10/23/2024 William Blair Arjun Bhatia Strong Buy Strong Buy
10/17/2024 Not Identified Not Identified Strong Buy Strong Buy
10/17/2024 Not Identified Not Identified Strong Buy Strong Buy
10/15/2024 Not Identified Not Identified Strong Buy Strong Buy
10/11/2024 Not Identified Not Identified Strong Buy Strong Buy
10/7/2024 Wells Fargo Securities Michael J Turrin Strong Buy Strong Buy
10/4/2024 Exane BNP Paribas Stefan Slowinski Hold Hold
10/1/2024 Evercore Partners Stewart K Materne Strong Buy Strong Buy
9/26/2024 Piper Sandler Rob D Owens Strong Buy Strong Buy
9/4/2024 Not Identified Not Identified Strong Buy Strong Buy
7/25/2024 JMP Securities Patrick D Walravens Strong Buy Strong Buy
7/25/2024 BMO Capital Markets Keith Bachman Strong Buy Strong Buy
7/8/2024 Guggenheim Securities John S Difucci Hold Strong Sell
6/24/2024 Macquarie Capital Securities Chad C Beynon Not Available Strong Buy

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Average Brokerage Rating

Current ABR

Zacks provides the average brokerage recommendation (ABR) for thousands of stocks for most of the leading investment web sties. The ABR is the calculated average of the actual recommendations (strong buy, hold, sell etc) made by the brokerage firms for a given stock.

ABR vs Zacks Rank

 1.35
ABR (Last week) 1.35
# of Recs in ABR 37
Average Target Price $1,079.77
LT Growth Rate 24.70%
Industry Computers - IT Services
Industry Rank by ABR 136 of 251
Current Quarter EPS Est: 1.77

NOW FAQs

ServiceNow, Inc. (NOW) currently has an average brokerage recommendation (ABR) of 1.35 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 37 brokerage firms.

The average price target for ServiceNow, Inc. (NOW) is $#######. The current on short-term price targets is based on 12 reports.

The forecasts for ServiceNow, Inc. (NOW) range from a low of $716 to a high of $1300. The average price target represents a increase of $0.56 from the last closing price of $1073.77.

The current UPSIDE for ServiceNow, Inc. (NOW) is 0.56%

Based on short-term price targets offered by 35 analysts, the average price target for ServiceNow comes to $1,079.77. The forecasts range from a low of $716.00 to a high of $1,300.00. The average price target represents an increase of 2.41% from the last closing price of $1,054.34.