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Purple Innovation (PRPL)

(Delayed Data from NSDQ)

$0.89 USD

0.89
174,570

0.00 (0.13%)

Updated Dec 24, 2024 01:00 PM ET

After-Market: $0.89 0.00 (-0.37%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.35%
2Buy18.11%
3Hold9.74%
4Sell5.34%
5Strong Sell2.80%
S&P50011.41%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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F Value A Growth C Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Bottom 49% (126 out of 249)

Industry: Consumer Products - Staples

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Purple Innovation (PRPL) Price Targets

Average Price Target Highest Price Target Lowest Price Target Upside to Average Price Target
$1.98 $5.00 $0.90 122.47%

Price Target

Based on short-term price targets offered by five analysts, the average price target for Purple Innovation comes to $1.98. The forecasts range from a low of $0.90 to a high of $5.00. The average price target represents an increase of 122.47% from the last closing price of $0.89.

Analyst Price Targets (5 )

Last Close 0.89
Average 1.98 122.47% Upside Low 0.90 1.12% Upside High 5.00 461.80% Upside

Zacks Premium ContentFind the top stocks with the greatest price target potential and Zacks Rank of 1 or 2

Broker Rating

Purple Innovation currently has an average brokerage recommendation (ABR) of 2.50 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by eight brokerage firms. The current ABR compares to an ABR of 2.50 a month ago based on eight recommendations.

Of the eight recommendations deriving the current ABR, two are Strong Buy, representing 25% of all recommendations. A month ago, Strong Buy represented 25%.

Broker Rating Breakdown

Broker Rating Visualization

Brokerage Recommendations

Today 1 Week Ago 1 Month Ago 2 Months Ago 3 Months Ago
Strong Buy 2 2 2 2 2
Buy 0 0 0 0 0
Hold 6 6 6 6 6
Sell 0 0 0 0 0
Strong Sell 0 0 0 0 0
ABR 2.50 2.50 2.50 2.50 2.50

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Analyst Upgrades/Downgrades

Date Brokerage Firm Analyst Previous Current
11/5/2024 Not Identified Not Identified Hold Hold
9/16/2024 UBS Atul Maheswari Hold Hold
9/4/2024 Wedbush Securities Seth Basham Strong Buy Hold
8/6/2024 Craig-Hallum Jeremy Hamblin Hold Hold
8/6/2024 KeyBanc Capital Markets Bradley B Thomas Strong Buy Strong Buy
8/6/2024 Roth Capital Partners Matt Koranda Strong Buy Strong Buy

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Average Brokerage Rating

Current ABR

Zacks provides the average brokerage recommendation (ABR) for thousands of stocks for most of the leading investment web sties. The ABR is the calculated average of the actual recommendations (strong buy, hold, sell etc) made by the brokerage firms for a given stock.

ABR vs Zacks Rank

 2.50
ABR (Last week) 2.50
# of Recs in ABR 8
Average Target Price $1.98
LT Growth Rate 15.00%
Industry Consumer Products - Staples
Industry Rank by ABR 126 of 251
Current Quarter EPS Est: -0.08

PRPL FAQs

PURPLE INNOVATION, INC. (PRPL) currently has an average brokerage recommendation (ABR) of 2.50 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 8 brokerage firms.

The average price target for PURPLE INNOVATION, INC. (PRPL) is $1.98. The current on short-term price targets is based on 5 reports.

The forecasts for PURPLE INNOVATION, INC. (PRPL) range from a low of $.9 to a high of $5. The average price target represents a increase of $122.47 from the last closing price of $0.89.

The current UPSIDE for PURPLE INNOVATION, INC. (PRPL) is 122.47%

Based on short-term price targets offered by five analysts, the average price target for Purple Innovation comes to $1.98. The forecasts range from a low of $0.90 to a high of $5.00. The average price target represents an increase of 122.47% from the last closing price of $0.89.