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The Southern Company (SO)

(Delayed Data from NYSE)

$86.12 USD

86.12
3,987,432

-0.29 (-0.34%)

Updated Aug 23, 2024 04:00 PM ET

After-Market: $86.11 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (88 out of 251)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Southern (SO) Subsidiary Resolves $413 Million Dispute

Southern's (SO) unit, Georgia Power, resolves a $413-million dispute with Oglethorpe Power, securing Plant Vogtle's clean energy expansion, despite a technical setback.

Jewel Saha headshot

4 Stocks to Buy From the Promising Electric Power Industry

Amid the ongoing transition in the utility space, electric power utilities like SO, PCG, VST and PNW have well-chalked-out capital investment plans to upgrade infrastructure and add clean assets to their generation portfolio to provide efficient services.

The Zacks Analyst Blog Highlights American Water Works, Vistra, Pinnacle West Capital, OGE Energy and The Southern

American Water Works, Vistra, Pinnacle West Capital, OGE Energy and The Southern are included in this Analyst Blog.

Nalak Das headshot

Add These 5 Utilities to Your Portfolio for Long-Term Gains

We have narrowed our search to five low-beta utility stocks that are regular dividend payers. These are: AWK, VST, PNW, OGE, SO.

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

Sector ETF report for XLU

Southern's (SO) Unit Acquires South Cheyenne Solar Facility

Southern's (SO) unit, Southern Power, acquires its 30th solar project, the 150 MW South Cheyenne Solar Facility, showcasing its commitment to renewable energy growth.

Southern Company's (SO) Subsidiary Acquires Millers Facility

Southern Company's (SO) latest acquisition of the Millers Branch Solar Facility underscores its commitment to advancing renewable energy generation and shaping the future of sustainable power.

Reasons to Add Southern Company (SO) to Your Portfolio Now

Southern Company (SO) makes a strong case for investment, given its long-term growth prospects, strong ROE and ability to increase shareholders' value.

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $71.09, moving +0.27% from the previous trading session.

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) closed at $67.93 in the latest trading session, marking a +1.22% move from the prior day.

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $67.22 in the latest trading session, marking a -0.75% move from the prior day.

The Zacks Analyst Blog Highlights Amazon.com, Cisco Systems, The Southern Company, Edwards Lifesciences and Ross Stores

Amazon.com, Cisco Systems, The Southern Company, Edwards Lifesciences and Ross Stores are part of the Zacks top Analyst Blog.

Sheraz Mian headshot

Top Analyst Reports for Amazon.com, Cisco Systems & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Amazon.com, Inc. (AMZN), Cisco Systems, Inc. (CSCO) and The Southern Company (SO).

Southern's (SO) Vogtle Unit 4 Begins Nuclear Fuel Load

Southern's (SO) unit, Georgia Power ignites progress by commencing fuel loading in Vogtle Unit 4, a stride toward cleaner and more reliable energy solutions.

Southern (SO) Beats on Q2 Earnings, Maintains Vogtle Timeline

Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and $1.30 for the September quarter.

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Company News for Aug 4, 2023

Companies In The News Are: WRK, SO, COP, BUD.

Southern Co. (SO) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended June 2023, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Southern Co. (SO) Tops Q2 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 6.76% and 15.68%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Southern Company (SO) Q2 Earnings on Deck: What to Expect

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the second quarter, lower fuel and retail electric sales might have offset those gains.

Otter Tail (OTTR) Surpasses Q2 Earnings Estimates

Otter Tail (OTTR) delivered earnings and revenue surprises of 31.76% and 1.25%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $72.61 in the latest trading session, marking a -0.47% move from the prior day.