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The Southern Company (SO)

(Delayed Data from NYSE)

$91.59 USD

91.59
4,737,712

+0.71 (0.78%)

Updated Oct 2, 2024 04:00 PM ET

After-Market: $91.59 0.00 (0.00%) 4:28 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

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Zacks News

NextEra (NEE) to Gain From Investment, Growing Customer Base

by Zacks Equity Research

NextEra's (NEE) systematic capital expenditure and robust renewable backlog are likely to have positive impacts on earnings and revenues. However, compliance with stringent government regulations is concerning.

FirstEnergy (FE) to Gain From Investments & Regulated Operation

by Zacks Equity Research

FirstEnergy Corporation's (FE) ongoing investments to further strengthen its infrastructure. The Energizing the Future project is expected to improve its overall operating efficiency.

Southern's (SO) Vogtle Unit 3 Attains 100% Energy Output

by Zacks Equity Research

Southern (SO) subsidiary, Georgia Power's Vogtle Unit 3 reaches 100% power, marking a significant step toward commercial operation.

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

Eversource (ES) Gains From Investments in Infrastructure

by Zacks Equity Research

Eversource Energy's (ES) systematic capital expenditures and inorganic assets are likely to boost its earnings. However, rising interest expenses and failure of operating equipment are concerns.

Reasons to Add Southern Company (SO) to Your Portfolio Right Now

by Zacks Equity Research

Southern Company (SO) makes a strong case for investment, given its long-term growth prospects, strong ROE and ability to increase shareholders' value.

Southern Company (SO) Achieves 250 MLB Carbon Offset Milestone

by Zacks Equity Research

A Southern Company (SO) subsidiary, Georgia Natural Gas, attains its 250 million pounds carbon offset milestone.

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Mark Vickery headshot

Top Research Reports for UnitedHealth Group, Merck & Texas Instruments

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including UnitedHealth Group Incorporated (UNH), Merck & Co., Inc. (MRK) and Texas Instruments Incorporated (TXN).

Is Invesco S&P 500 Equal Weight Utilities ETF (RYU) a Strong ETF Right Now?

by Zacks Equity Research

Smart Beta ETF report for RYU

Should You Invest in the Invesco S&P 500 Equal Weight Utilities ETF (RYU)?

by Zacks Equity Research

Sector ETF report for RYU

Company News for Apr 28, 2023

by Zacks Equity Research

Companies In The News Are: MA, MRK, SO, NOC.

Southern (SO) Beats on Q1 Earnings, Retains Vogtle Timelines

by Zacks Equity Research

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and 75 cents for the June quarter.

Southern Co. (SO) Tops Q1 Earnings Estimates

by Zacks Equity Research

Southern Co. (SO) delivered earnings and revenue surprises of 11.27% and 2.74%, respectively, for the quarter ended March 2023. Do the numbers hold clues to what lies ahead for the stock?

Southern Company (SO) Invests $5M in E-Mobility Initiatives

by Zacks Equity Research

Southern Company's (SO) unit, Georgia Power, invests $5 million to create scholarships, fund research and build statewide partnerships. The idea is to support e-mobility initiatives in Georgia.

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Portland General Electric (POR) Earnings Expected to Grow: Should You Buy?

by Zacks Equity Research

Portland General Electric (POR) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Southern Company (SO) Q1 Earnings on Deck: What to Expect

by Zacks Equity Research

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the first quarter, escalation in costs might have offset those gains.

Southern Co. (SO) Gains As Market Dips: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $73.02, marking a +0.29% move from the previous day.

Earnings Preview: Southern Co. (SO) Q1 Earnings Expected to Decline

by Zacks Equity Research

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Investors' Guide to Southern's (SO) Recent Dividend Hike

by Zacks Equity Research

The Southern Company (SO) has hiked its dividend for 22 consecutive years, once again boosting its payout earlier this week.

Southern Company (SO) Unit Increases Low-Emission Procurement

by Zacks Equity Research

Southern Company's (SO) subsidiary, Virginia Natural Gas, increases procurement of low-emission Next Generation Natural Gas to meet half of its customers' energy demands.

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed at $71.94 in the latest trading session, marking a -0.72% move from the prior day.

Southern Company (SO) Begins Hot Testing for Vogtle Unit 4

by Zacks Equity Research

The Southern Company's (SO) subsidiary, Georgia Power, begins hot functional testing for Vogtle Unit 4 to ensure reliable, carbon-free energy.