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The Southern Company (SO)

(Delayed Data from NYSE)

$88.54 USD

88.54
6,817,395

-2.49 (-2.74%)

Updated Nov 1, 2024 04:00 PM ET

After-Market: $88.57 +0.03 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

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Southern Co. (SO) Price Targets

Average Price Target Highest Price Target Lowest Price Target Upside to Average Price Target
$91.97 $104.00 $77.00 1.03%

Price Target

Based on short-term price targets offered by 18 analysts, the average price target for Southern Co. comes to $91.97. The forecasts range from a low of $77.00 to a high of $104.00. The average price target represents an increase of 1.03% from the last closing price of $91.03.

Analyst Price Targets (18)

Last Close 91.03
Average 91.97 1.03% Upside Low 77.00 -15.41% Downside High 104.00 14.25% Upside

Broker Rating

Southern Co. currently has an average brokerage recommendation (ABR) of 2.29 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 21 brokerage firms. The current ABR compares to an ABR of 2.29 a month ago based on 21 recommendations.

Of the 21 recommendations deriving the current ABR, eight are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 38.1% and 4.76% of all recommendations. A month ago, Strong Buy made up 38.1%, while Buy represented 4.76%.

Broker Rating Breakdown

Broker Rating Visualization

Brokerage Recommendations

Today 1 Week Ago 1 Month Ago 2 Months Ago 3 Months Ago
Strong Buy 8 8 8 9 9
Buy 1 1 1 1 1
Hold 11 11 11 9 9
Sell 0 0 0 0 0
Strong Sell 1 1 1 1 1
ABR 2.29 2.29 2.29 2.15 2.15

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Analyst Upgrades/Downgrades

Date Brokerage Firm Analyst Previous Current
10/31/2024 Seaport Research Partners Angie Storozynski Strong Buy Strong Buy
10/15/2024 Not Identified Not Identified Hold Hold
10/2/2024 Guggenheim Securities Shahriar Pourreza Strong Buy Strong Buy
9/29/2024 Not Identified Not Identified Hold Hold
9/19/2024 Not Identified Not Identified Not Available Hold
9/16/2024 Mizuho SecuritiesUSA Anthony C Crowdell Strong Buy Hold
9/5/2024 Not Identified Not Identified Strong Buy Strong Buy
8/6/2024 Not Identified Not Identified Moderate Buy Moderate Buy
8/2/2024 Not Identified Not Identified Strong Buy Hold
8/2/2024 Goldman Sachs Carly Davenport Strong Buy Strong Buy
8/2/2024 Wells Fargo Securities Neil A Kalton Hold Hold
8/2/2024 Scotiabank Andrew Weisel Strong Buy Strong Buy
8/2/2024 Evercore Partners Durgesh Chopra Hold Hold
8/1/2024 UBS William J Appicelli Not Available Hold
7/24/2024 BMO Capital Markets James M Thalacker Strong Buy Strong Buy
7/21/2024 KeyBanc Capital Markets Sophie Karp Hold Hold
6/5/2024 LadenburgThalmann Paul Fremont Strong Buy Strong Buy
5/15/2024 Argus Research Corp. Marie Ferguson Strong Buy Strong Buy

1. Not Ident. Many of the brokerage firms who provide Zacks data ask that we keep their identity confidential.

2. In most cases the # of brokers listed above is less than the # of brokerage firms that have a recommendation on the stock. That is because some firms prohibit Zacks from displaying detailed information on their recommendations such as in the upgrade/downgrade table.

Average Brokerage Rating

Current ABR

Zacks provides the average brokerage recommendation (ABR) for thousands of stocks for most of the leading investment web sties. The ABR is the calculated average of the actual recommendations (strong buy, hold, sell etc) made by the brokerage firms for a given stock.

ABR vs Zacks Rank

 2.29
ABR (Last week) 2.29
# of Recs in ABR 21
Average Target Price $93.03
LT Growth Rate 7.00%
Industry Utility - Electric Power
Industry Rank by ABR 95 of 252
Current Quarter EPS Est: 0.57

SO FAQs

Southern Company (The) (SO) currently has an average brokerage recommendation (ABR) of 2.29 on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell etc.) made by 21 brokerage firms.

The average price target for Southern Company (The) (SO) is $93.03. The current on short-term price targets is based on 10 reports.

The forecasts for Southern Company (The) (SO) range from a low of $83 to a high of $104. The average price target represents a increase of $5.07 from the last closing price of $88.54.

The current UPSIDE for Southern Company (The) (SO) is 5.07%

Based on short-term price targets offered by 18 analysts, the average price target for Southern Co. comes to $91.97. The forecasts range from a low of $77.00 to a high of $104.00. The average price target represents an increase of 1.03% from the last closing price of $91.03.