"Xerox remains a leader in the contractual print and document services market. Xerox deploys an aggressive product-development program to revive sales. It has developed one of the industry’s strongest portfolios of managed print service (MPS) solutions and services. Xerox’s strategy is to use data-centric technologies to better help customers in their digital transformation journey, taking advantage of the changing market conditions. The company is trying to offer end-to-end management of the entire office print infrastructure. It focuses on market trends, such as cloud, analytics, digital and security, with a view to effectively address customer needs. The company is using security and digital transformation as key competitive differentiators. A global service delivery model, flexibility and scalability of MPS services and billing options, and close relationships with customers and partners are its key strengths. Programs like Virtual Print and FedRAMP authorization are helping the company broaden its market opportunities.