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The Southern Company (SO)

(Delayed Data from NYSE)

$88.54 USD

88.54
6,817,395

-2.49 (-2.74%)

Updated Nov 1, 2024 04:00 PM ET

Pre-Market: $88.50 -0.04 (-0.05%) 8:10 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

Southern Company (SO) Unit Increases Low-Emission Procurement

Southern Company's (SO) subsidiary, Virginia Natural Gas, increases procurement of low-emission Next Generation Natural Gas to meet half of its customers' energy demands.

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

Southern Co. (SO) closed at $71.94 in the latest trading session, marking a -0.72% move from the prior day.

Southern Company (SO) Begins Hot Testing for Vogtle Unit 4

The Southern Company's (SO) subsidiary, Georgia Power, begins hot functional testing for Vogtle Unit 4 to ensure reliable, carbon-free energy.

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $69.63, moving +0.96% from the previous trading session.

Southern's (SO) Vogtle 3 & 4 Achieve Power Generation Milestone

Southern Company's (SO) Vogtle units are an essential part of its commitment to delivering clean, safe, reliable and affordable energy to its customers.

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed at $69.34 in the latest trading session, marking a +1.39% move from the prior day.

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $66.34, marking a -0.55% move from the previous day.

Why Is PSEG (PEG) Down 6% Since Last Earnings Report?

PSEG (PEG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Southern (SO) Introduces RNG Program for Sustainable Future

The Southern Company's (SO) renewable natural gas pilot program has been approved by the Virginia State Corporation Commission.

Southern Co. (SO) Stock Moves -0.32%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $67.90, marking a -0.32% move from the previous day.

Southern Co. (SO) Gains But Lags Market: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $68.12, marking a +0.69% move from the previous day.

Southern Co. (SO) Stock Moves -0.28%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $64.55, marking a -0.28% move from the previous day.

Why Southern (SO) Has Stumbled Since Q4 Earnings Beat

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and 70 cents for the March quarter.

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $64.81, marking a +1.79% move from the previous day.

Southern Co. (SO) Tops Q4 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 8.33% and 15.63%, respectively, for the quarter ended December 2022. Do the numbers hold clues to what lies ahead for the stock?

Southern Company (SO) Q4 Earnings on Deck: What to Expect

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the fourth quarter, escalation in costs might have played spoilsport.

Earnings Preview: CenterPoint Energy (CNP) Q4 Earnings Expected to Decline

CenterPoint (CNP) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Analysts Estimate Southern Co. (SO) to Report a Decline in Earnings: What to Look Out for

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $67.90, moving +0.94% from the previous trading session.

Southern Co. (SO) Stock Moves -0.84%: What You Should Know

Southern Co. (SO) closed at $67.43 in the latest trading session, marking a -0.84% move from the prior day.

What Awaits National Fuel Gas Company (NFG) in Q1 Earnings?

National Fuel Gas Company (NFG) is expected to benefit from high-quality Appalachian assets, while an increase in Pipeline & Storage O&M Expense is likely to impact its earnings.

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU