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The Southern Company (SO)

(Delayed Data from NYSE)

$91.59 USD

91.59
4,737,712

+0.71 (0.78%)

Updated Oct 2, 2024 04:00 PM ET

After-Market: $91.59 0.00 (0.00%) 5:26 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

The Zacks Analyst Blog Highlights Intuit, Diageo, Sony Group, Southern, and Boston Scientific

Intuit, Diageo, Sony Group, Southern, and Boston Scientific are included in this Analyst Blog.

Mark Vickery headshot

Top Research Reports for Intuit, Diageo & Sony

Today's Research Daily features new research reports on 12 major stocks, including Intuit Inc. (INTU), Diageo plc (DEO) and Sony Group Corp. (SONY).

Southern Co. (SO) Earnings Expected to Grow: Should You Buy?

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Southern (SO) Initiates Fuel Loading at Vogtle 3 Nuclear Plant

Southern (SO) is likely to be the operator of the Vogtle 3 nuclear plant on behalf of the co-owners.

The Zacks Analyst Blog Highlights The Southern Company, Valero Energy and Fortinet

The Southern Company, Valero Energy and Fortinet are included in this Analyst Blog.

John Blank headshot

Entering Q3 Earnings Season: Global Week Ahead

Third-quarter U.S. earnings season heats up as companies report results in the throes of a difficult operating environment given a strengthening dollar and surging inflation.

Southern Company The (SO) Is a Trending Stock: Facts to Know Before Betting on It

Southern Co. (SO) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Are Utilities Stocks Lagging National Fuel Gas Company (NFG) This Year?

Here is how National Fuel Gas (NFG) and Southern Co. (SO) have performed compared to their sector so far this year.

Sheraz Mian headshot

Top Research Reports for Union Pacific, AT&T & Blackstone

Today's Research Daily features new research reports on 16 major stocks, including Union Pacific Corporation (UNP), AT&T Inc. (T) and Blackstone Inc. (BX).

The Zacks Analyst Blog Highlights NextEra Energy, Southern Company, PepsiCo, Corteva and McKesson

NextEra Energy, Southern Company, PepsiCo, Corteva and McKesson are included in this Analyst Blog.

Southern Co. (SO) Stock Moves -0.25%: What You Should Know

Southern Co. (SO) closed at $75.94 in the latest trading session, marking a -0.25% move from the prior day.

Nalak Das headshot

Bet on These 5 Ultra-Defensive Stocks for the Rest of 2022

We have narrowed our search to five low-beta high-yielding defensive stocks that have strong potential for the rest of 2022. These are: NEE, SO, PEP, CTVA and MCK.

Is National Fuel Gas Company (NFG) Stock Outpacing Its Utilities Peers This Year?

Here is how National Fuel Gas (NFG) and Southern Co. (SO) have performed compared to their sector so far this year.

Zacks Investment Ideas feature highlights: The Utilities Sector SPDR ETF and Southern Company

The Utilities Sector SPDR ETF and Southern Company have been highlighted in this Investment Ideas article.

Southern Co. (SO) Stock Moves -0.05%: What You Should Know

Southern Co. (SO) closed at $77.25 in the latest trading session, marking a -0.05% move from the prior day.

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Park Your Cash in This Market-Beating, Dividend-Paying Industry

The industry boasts a large number of highly ranked stocks per our Zacks Rank system.

The Zacks Analyst Blog Highlights NextEra Energy, The Southern, McKesson, PepsiCo and Archer-Daniels-Midland

NextEra Energy, The Southern, McKesson, PepsiCo and Archer-Daniels-Midland are included in this Analyst Blog.

Nalak Das headshot

Stay Safe With 5 Defensive Stocks in an Extremely Volatile 2022

We have narrowed our search to five defensive stocks with growth potential for the rest of 2022. These are: NEE, SO, ADM, PEP, MCK.

Planned Spending, Acquisitions Aid National Fuel Gas (NFG)

Amid strong competition from other clean energy suppliers, National Fuel Gas (NFG) benefits from its systematic spending and strong holdings in the prolific Appalachian basin.

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

Sector ETF report for XLU

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed at $79.52 in the latest trading session, marking a +0.14% move from the prior day.

Reasons to Add CenterPoint (CNP) to Your Portfolio Right Now

CenterPoint Energy (CNP) makes a strong case for investment, given its rising estimates, regular dividend payment and stable price performance.