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The Southern Company (SO)

(Real Time Quote from BATS)

$88.65 USD

88.65
470,493

+0.11 (0.12%)

Updated Nov 4, 2024 10:30 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $66.86 in the latest trading session, marking a -0.39% move from the prior day.

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $66.45, marking a -1.88% move from the previous day.

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $70.34, marking a -1.7% move from the previous day.

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $71.63, moving +1.78% from the previous trading session.

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) closed at $72.51 in the latest trading session, marking a +0.85% move from the prior day.

Company News for Jan 3, 2023

Companies in The News Are: H, CHPT, NKLA, SO

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $72.19, moving +0.75% from the previous trading session.

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $71.74, marking a +1.38% move from the previous day.

Southern's (SO) Subsidiary Concludes Cold Hydro Testing

Southern's (SO) subsidiary, Georgia Power, announces the completion of cold hydro testing for Unit 4 at the Vogtle nuclear expansion project.

The Zacks Analyst Blog Highlights Analog Devices, The Southern Company, Canadian Pacific Railway, CME Group and UBS

Analog Devices, The Southern Company, Canadian Pacific Railway, CME Group and UBS are included in this Analyst Blog.

Mark Vickery headshot

Top Stock Reports for Analog Devices, Southern Company & Canadian Pacific Railway

Today's Research Daily features new research reports on 16 major stocks, including Analog Devices, Inc. (ADI), Southern Company (SO) and Canadian Pacific Railway Limited (CP).

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Southern Company The (SO) Is a Trending Stock: Facts to Know Before Betting on It

Southern Co. (SO) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Investors Heavily Search Southern Company The (SO): Here is What You Need to Know

Southern Co. (SO) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Sheraz Mian headshot

Top Research Reports for Comcast, Intuit & Boston Scientific

Today's Research Daily features new research reports on 16 major stocks, including Comcast Corporation (CMCSA), Intuit Inc. (INTU) and Boston Scientific Corporation (BSX).

Southern Company The (SO) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Southern (SO) Q3 Earnings Miss, Maintains Vogtle Timelines

The Southern Company (SO) is guiding for earnings per share toward the upper end of its guidance of $3.50-$3.60 this year.

John Blank headshot

A Look Ahead to 2023

2023 is the forward look now.

Southern Co. (SO) Q3 Earnings Miss Estimates

Southern Co. (SO) delivered earnings and revenue surprises of -1.50% and 24.08%, respectively, for the quarter ended September 2022. Do the numbers hold clues to what lies ahead for the stock?

Is a Surprise Coming for Southern Company (SO) This Earnings Season?

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.