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The Southern Company (SO)

(Delayed Data from NYSE)

$88.54 USD

88.54
6,817,395

-2.49 (-2.74%)

Updated Nov 1, 2024 04:00 PM ET

After-Market: $88.57 +0.03 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

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Better trading starts here.

Zacks News

SO's Georgia Power Restores 95% of Power Following Hurricane Helene

by Zacks Equity Research

The Southern Company's largest subsidiary, Georgia Power, works rigorously to ensure that electricity is restored to the largest number of customers.

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Southern Co. (SO) Stock Declines While Market Improves: Some Information for Investors

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $90.31, marking a -0.43% move from the previous day.

Southern Co. (SO) Ascends While Market Falls: Some Facts to Note

by Zacks Equity Research

In the closing of the recent trading day, Southern Co. (SO) stood at $90.88, denoting a +0.78% change from the preceding trading day.

Here's Why Southern Co. (SO) Fell More Than Broader Market

by Zacks Equity Research

In the most recent trading session, Southern Co. (SO) closed at $89.35, indicating a -0.42% shift from the previous trading day.

Southern's Shares Surge 29% Year to Date: Time to Buy or Hold?

by Zacks Equity Research

Stable Cash Flow, dividend Stability and strong nuclear initiatives boost SO's outlook, but risks from gas price fluctuations and high costs make investors cautious.

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

by Zacks Equity Research

Southern Co. (SO) concluded the recent trading session at $88.86, signifying a -0.17% move from its prior day's close.

The Zacks Analyst Blog The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries

by Zacks Equity Research

The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries are included in this Analyst Blog.

Mark Vickery headshot

Top Stock Reports for Home Depot, Southern Company & Infosys

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including The Home Depot, Inc. (HD), The Southern Company (SO) and Infosys Ltd. (INFY), as well as two micro-cap stocks Kewaunee Scientific Corp. (KEQU) and Friedman Industries, Inc. (FRD).

Southern Co. (SO) Outperforms Broader Market: What You Need to Know

by Zacks Equity Research

The latest trading day saw Southern Co. (SO) settling at $89.44, representing a +1.07% change from its previous close.

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Southern's Unit to Launch Renewable Initiative for Microgrid

by Zacks Equity Research

SO's subsidiary, PowerSecure, plans to launch a 100% renewable fuel initiative with HVO at Durham microgrid, highlighting its commitment to clean energy and sustainability.

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

MDU Resources (MDU) Rewards Shareholders With 4% Dividend Hike

by Zacks Equity Research

MDU Resources (MDU) continues to increase shareholders' value as its board of directors approves a 4% quarterly dividend hike.

Southern's (SO) Unit Elevates Grid Reliability With UAS Tech

by Zacks Equity Research

Southern's (SO) division Georgia Power enhances grid reliability using unmanned aerial systems (drones) for safer, faster and cost-effective transmission line inspections across Georgia.

Southern Company (The) (SO) is Attracting Investor Attention: Here is What You Should Know

by Zacks Equity Research

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Sheraz Mian headshot

Top Stock Reports for Berkshire Hathaway, Tesla & Visa

by Sheraz Mian

Today's Research Daily features new research reports on 16 major stocks, including Berkshire Hathaway Inc. (BRK.B), Tesla, Inc. (TSLA) and Visa Inc. (V), as well a micro-cap stock AXIL Brands, Inc. (AXIL).

Southern (SO) Q2 Earnings Beat on Higher Electricity Sales

by Zacks Equity Research

The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for 2024.

EVRG or SO: Which Is the Better Value Stock Right Now?

by Zacks Equity Research

EVRG vs. SO: Which Stock Is the Better Value Option?

Company News for Aug 2, 2024

by Zacks Equity Research

Companies In The Article Are: LLY,MGM,SO and TRP

Southern Co. (SO) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

by Zacks Equity Research

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended June 2024, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Southern Co. (SO) Beats Q2 Earnings and Revenue Estimates

by Zacks Equity Research

Southern Co. (SO) delivered earnings and revenue surprises of 19.78% and 3.26%, respectively, for the quarter ended June 2024. Do the numbers hold clues to what lies ahead for the stock?

IDACORP (IDA) to Report Q2 Earnings: What's in the Cards?

by Zacks Equity Research

IDACORP's (IDA) Q2 results are expected to reflect the moderate impact of a mixed temperature pattern. However, high operating and maintenance expenses are likely to have hurt its earnings.