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The Southern Company (SO)

(Delayed Data from NYSE)

$88.54 USD

88.54
6,817,395

-2.49 (-2.74%)

Updated Nov 1, 2024 04:00 PM ET

After-Market: $88.57 +0.03 (0.03%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

Will Southern Co. (SO) Beat Estimates Again in Its Next Earnings Report?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Why Investors Need to Take Advantage of These 2 Utilities Stocks Now

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Is SPDR S&P Dividend ETF (SDY) a Strong ETF Right Now?

Smart Beta ETF report for SDY

Southern Co. (SO) Increases Yet Falls Behind Market: What Investors Need to Know

The latest trading day saw Southern Co. (SO) settling at $79.99, representing a +0.16% change from its previous close.

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) closed the most recent trading day at $79.86, moving +1.81% from the previous trading session.

Southern Co. (SO) Taps Sightline to Advance Climate Technology

Southern Company (SO) aims to expedite the deployment of innovative solutions in climate technology through its collaboration with Sightline Climate.

FTS vs. SO: Which Stock Should Value Investors Buy Now?

FTS vs. SO: Which Stock Is the Better Value Option?

Southern (SO), Singularity Partner for Energy Transparency

Southern (SO) and Singularity Energy join forces to reform energy consumption insights and drive transparency in the energy sector, marking a significant step toward a sustainable energy future.

Southern's (SO) Division Signs Landmark UESC With U.S. Army

Southern's (SO) unit, Georgia Power, signs a $72 million contract with Fort Eisenhower that enhances energy efficiency, reduces emissions and will cut costs by $6 million annually.

Southern Co. (SO) Declines More Than Market: Some Information for Investors

Southern Co. (SO) closed the most recent trading day at $77.57, moving -0.6% from the previous trading session.

Why Southern Co. (SO) Outpaced the Stock Market Today

In the closing of the recent trading day, Southern Co. (SO) stood at $78.21, denoting a +0.24% change from the preceding trading day.

EVRG vs. SO: Which Stock Is the Better Value Option?

EVRG vs. SO: Which Stock Is the Better Value Option?

Southern Co. (SO) Ascends While Market Falls: Some Facts to Note

The latest trading day saw Southern Co. (SO) settling at $78.87, representing a +1.19% change from its previous close.

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

TotalEnergies (TTE) Sells Its Subsidiary in Brunei for $259M

TotalEnergies (TTE) decides to sell its mature assets in Brunei for $259 million to focus more on the most promising assets across the globe.

National Fuel Gas' (NFG) Board Approves 4% Dividend Hike

National Fuel Gas (NFG) continues to increase shareholders' value, as its board of directors approves a 4% quarterly dividend hike.

Southern Co. (SO) Laps the Stock Market: Here's Why

Southern Co. (SO) concluded the recent trading session at $78.69, signifying a +0.32% move from its prior day's close.

Southern Co. (SO) Registers a Bigger Fall Than the Market: Important Facts to Note

Southern Co. (SO) closed the most recent trading day at $77.94, moving -0.9% from the previous trading session.

CNP vs. SO: Which Stock Is the Better Value Option?

CNP vs. SO: Which Stock Is the Better Value Option?

Southern (SO) Invests in Solid-State Battery Technology

Southern (SO) invests in Johnson Energy Storage, a battery manufacturer, to advance safer, cost-effective solid-state batteries, enhancing the EV range and clean energy solutions.

Shaun Pruitt headshot

Defensive Stocks to Consider Amid Jamie Dimon's Concern for a Large Market Correction

Often asked for his economic opinion and outlook, JPMorgan Chase (JPM) CEO Jamie Dimon alluded to concerns of a broader economic slowdown and the possibility of a large stock market correction while speaking with Bloomberg on Thursday.

DTE vs. SO: Which Stock Is the Better Value Option?

DTE vs. SO: Which Stock Is the Better Value Option?