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ad-tech: Archive

Zacks Equity Research

Reddit Rides on Solid Momentum in Ad Business: A Sign of More Upside?

RDDT stock's growth story is fueled by surging ad revenue, rising user engagement and new tools.

SNAPPositive Net Change METAPositive Net Change RDDTPositive Net Change

Vaishali Doshi

The Trade Desk Declines 28% in 3 Months: How to Play the Stock Now?

TTD has slid 28% in three months as macro headwinds and rising competition weigh on investor sentiment.

AMZNPositive Net Change CRTONegative Net Change TTDPositive Net Change PUBMNegative Net Change

Zacks Equity Research

Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?

Roku is leaning into live sports to grow high-value viewership, lift engagement and attract premium advertising dollars.

AMZNPositive Net Change NFLXPositive Net Change ROKUNegative Net Change

Zacks Equity Research

Can Rising Streaming Hours Translate Into Revenue Gains for Roku?

As ROKU's streaming hours surge, the key question is whether engagement will translate into revenue.

AMZNPositive Net Change NFLXPositive Net Change ROKUNegative Net Change