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ad-tech: Archive

Vaishali Doshi

Trade Desk Unveils Kokai Zuma With New Agentic AI Capabilities

The Trade Desk's Kokai Zuma adds agentic AI, enhanced forecasting and simpler measurement as macro pressures weigh on near-term growth.

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Zacks Equity Research

Can Gracenote's Integration Give TTD an Edge in CTV Advertising?

The Trade Desk deepens its CTV push with Gracenote's content data, giving advertisers more precise, contextual tools for programmatic TV buying.

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Nilanshi Mukherjee

META Rides on Ad Growth: Can It Stay Ahead of RDDT and SNAP?

Meta Platforms' ad growth accelerates as AI tools, user engagement and advertiser adoption fuel revenue, helping it stay ahead of RDDT and SNAP.

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Shreya Majumder

TTD's Customer Count Broadens: 3 Drivers Winning Businesses & Agencies

The Trade Desk is targeting midsize advertisers with measurement, data and AI upgrades as it seeks to expand beyond its traditional base.

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