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ad-tech: Archive

Nilanshi Mukherjee

META Rides on Ad Growth: Can It Stay Ahead of RDDT and SNAP?

Meta Platforms' ad growth accelerates as AI tools, user engagement and advertiser adoption fuel revenue, helping it stay ahead of RDDT and SNAP.

METAPositive Net Change SNAPPositive Net Change RDDTPositive Net Change

Shreya Majumder

TTD's Customer Count Broadens: 3 Drivers Winning Businesses & Agencies

The Trade Desk is targeting midsize advertisers with measurement, data and AI upgrades as it seeks to expand beyond its traditional base.

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Vaishali Doshi

Trade Desk's Weak Q3 Outlook Raises Concerns: What's Ahead?

TTD's cautious Q3 outlook reflects macro pressure, while CTV, retail media and AI offer long-term growth opportunities.

TTDNegative Net Change AMZNNegative Net Change MGNIPositive Net Change