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ad-tech: Archive

Derek Lewis

Netflix Earnings: Good or Bad?

Entertainment titan Netflix has delivered its results, refelcting one of the most notable companies we've heard from yet. But were they any good?

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Shreya Majumder

Strong Kokai Adoption Fuels TTD's Revenue Pipeline & Growth Prospects

Trade Desk's Kokai AI platform hits 85% default adoption, delivering big gains in CPA, reach and CTR that could reshape revenue and margins.

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Vaishali Doshi

TTD vs. MGNI: Which Ad-Tech Stock Is the Smarter Pick Now?

Trade Desk and Magnite tap the same CTV tailwinds, but costs, competition and differing platform roles set up a sharp contrast in risk and reward.

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