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ad-tech: Archive

Vaishali Doshi

Trade Desk Unveils Kokai Zuma With New Agentic AI Capabilities

The Trade Desk's Kokai Zuma adds agentic AI, enhanced forecasting and simpler measurement as macro pressures weigh on near-term growth.

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Zacks Equity Research

Can Gracenote's Integration Give TTD an Edge in CTV Advertising?

The Trade Desk deepens its CTV push with Gracenote's content data, giving advertisers more precise, contextual tools for programmatic TV buying.

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