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ad-tech: Archive

Shreya Majumder

TTD's Customer Count Broadens: 3 Drivers Winning Businesses & Agencies

The Trade Desk is targeting midsize advertisers with measurement, data and AI upgrades as it seeks to expand beyond its traditional base.

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Vaishali Doshi

Trade Desk's Weak Q3 Outlook Raises Concerns: What's Ahead?

TTD's cautious Q3 outlook reflects macro pressure, while CTV, retail media and AI offer long-term growth opportunities.

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Kashvi Chandgothia

NFLX's Ad Business Focus: Can it Support Revenue Expansion?

Netflix's ad business is scaling fast, with billions in ad revenue targeted as live programming and new ad tools fuel demand.

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Kashvi Chandgothia

Amazon Ads Benefits From AI Shopping: Can Growth Stay Strong?

Amazon Ads is gaining momentum as AI-driven shopping creates new opportunities for sponsored discovery and stronger advertiser returns.

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