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ad-tech: Archive

Zacks Equity Research

Can Reddit's International Expansion Drive More Upside in the Stock?

RDDT's global user base is growing fast, but low ARPU abroad points to untapped monetization potential.

SNAPNegative Net Change METANegative Net Change RDDTPositive Net Change

Supriyo Bose

PINS Focuses More on AI for Personalized Content: A Key Growth Driver?

Pinterest doubles down on AI-driven personalization and ad tools to boost user engagement and long-term monetization growth.

AMZNNegative Net Change MSFTPositive Net Change PINSNegative Net Change

Zacks Equity Research

Zacks Industry Outlook Highlights Omnicom, The Interpublic and Clear Channel Outdoor

Omnicom, Interpublic, and Clear Channel Outdoor shine as digital growth, rising EPS estimates, and strategic moves fuel momentum in advertising.

OMCNegative Net Change IPGNegative Net Change CCONo Net Change

Zacks Equity Research

3 Advertising & Marketing Stocks to Buy From a Thriving Industry

The Zacks Advertising and Marketing industry's prospects look good on healthy service activities. OMC, IPG and CCO are likely to ride on the digital marketing surge and client-centric strategies.

OMCNegative Net Change IPGNegative Net Change CCONo Net Change