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ad-tech: Archive

Nilanshi Mukherjee

Reddit Benefits From Solid ARPU Growth: A Sign for More Upside?

RDDT's ARPU jumps 44% in the first quarter of 2026 as advertiser growth, AI-driven ad tools, and international expansion boost monetization.

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Shreya Majumder

OPRX Boosts DSP Revenue Potential While Navigating Near-Term Headwinds

OptimizeRx expands DSP integration to unlock scalable EHR ad campaigns and boost inventory use despite lowering 2026 revenue guidance.

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Mayur Thaker

Treasury Yields Reach 52 Week Highs As Inflation Threatens a Comeback

The inflationary boom is here--and its bullish for stocks up to a certain point.

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Vaishali Doshi

Does Trade Desk's JBP Surge Signal Strong Brand Demand Into 2026?

TTD's surging JBP deals and rising ad spend commitments highlight strong demand for data-driven ads, even as competition and macro pressures linger.

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