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Zacks Equity Research

Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?

Roku is leaning into live sports to grow high-value viewership, lift engagement and attract premium advertising dollars.

AMZNPositive Net Change NFLXNegative Net Change ROKUPositive Net Change

Zacks Equity Research

Can Rising Streaming Hours Translate Into Revenue Gains for Roku?

As ROKU's streaming hours surge, the key question is whether engagement will translate into revenue.

AMZNPositive Net Change NFLXNegative Net Change ROKUPositive Net Change