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The Southern Company (SO)

(Real Time Quote from BATS)

$88.59 USD

88.59
470,493

+0.05 (0.06%)

Updated Nov 4, 2024 10:34 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy24.10%
2Buy17.80%
3Hold9.50%
4Sell2.70%
5Strong Sell2.70%
S&P50011.20%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 38% (95 out of 250)

Industry: Utility - Electric Power

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Better trading starts here.

Zacks News

Southern Company (SO) Rewards Investors With Dividend Hike

by Zacks Equity Research

Southern Company (SO) hikes dividend payout on its common stock for 19th successive year.

Southern Co. (SO) Stock Moves -1.19%: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $54.87, marking a -1.19% move from the previous day.

Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company

by Zacks Equity Research

Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company

Swayta Shah headshot

Sales Growth Makes These 5 Stocks Good Bets Amid Coronavirus Woes

by Swayta Shah

Amid coronavirus-related market mayhem and economic slowdown, sales growth can be considered by investors as a reliable metric for selecting profitable stocks.

Here's Why You Should Add AES Corp (AES) in Your Portfolio

by Zacks Equity Research

AES Corp (AES) is a promising bet for investors, courtesy of these four factors.

    Here's Why You Should Add Vistra Energy (VST) Stock Now

    by Zacks Equity Research

    Vistra Energy (VST) is a promising bet for investors, courtesy of these four factors.

    Here's Why You Should Add Hawaiian Electric (HE) Stock Now

    by Zacks Equity Research

    Hawaiian Electric (HE) is a promising bet for investors, courtesy of these four factors.

    VST or SO: Which Is the Better Value Stock Right Now?

    by Zacks Equity Research

    VST vs. SO: Which Stock Is the Better Value Option?

    Reasons to Add Algonquin Power & Utilities to Your Portfolio

    by Zacks Equity Research

    Algonquin Power & Utilities (AQN) is a promising bet for investors, courtesy of these five factors.

    Mark Vickery headshot

    Top Research Reports for Bristol-Myers, BHP & CVS

    by Mark Vickery

    Today's Research Daily features new research reports on 16 major stocks, including Bristol-Myers Squibb (BMY), BHP Group (BHP) and CVS Health (CVS).

    Why Is Southern Co. (SO) Down 33.6% Since Last Earnings Report?

    by Zacks Equity Research

    Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

    Southern Co. (SO) Stock Moves -1.13%: What You Should Know

    by Zacks Equity Research

    Southern Co. (SO) closed the most recent trading day at $55.92, moving -1.13% from the previous trading session.

    The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern

    by Zacks Equity Research

    The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern

    Mark Vickery headshot

    Top Analyst Reports for Coca-Cola, Wells Fargo & U.S. Bancorp

    by Mark Vickery

    Today's Research Daily features new research reports on 16 major stocks, including Coca-Cola (KO), Wells Fargo (WFC) and U.S. Bancorp (USB).

    Southern (SO) Beats on Q4 Earnings, Sticks to Vogtle Timeline

    by Zacks Equity Research

    Southern Company (SO) adds 41,000 residential electric and 30,000 residential gas customers in 2019.

    Southern Company (SO) Q4 Earnings Top, Revenues Miss

    by Zacks Equity Research

    Southern Company's (SO) total retail sales decreased 9.8%, with residential and commercial sales going down by 13.9% and 8.3%, respectively.

    Is a Surprise Coming for Southern Company (SO) This Earnings Season?

    by Zacks Equity Research

    Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

    NextEra (NEE) to Reward Shareholders With 12% Dividend Hike

    by Zacks Equity Research

    NextEra Energy's (NEE) board of directors approves a 12% hike in dividend. The company's strong performance assists it to make shareholder-friendly moves.

    Pinnacle West (PNW) to Post Q4 Earnings: What's in Store?

    by Zacks Equity Research

    Pinnacle West (PNW) will report fourth-quarter 2019 results on Feb 21.

    Is A Beat In Store For Southern Company (SO) inQ4 Earnings?

    by Zacks Equity Research

    Southern Company (SO) adds 30,000 residential electric and 21,000 residential gas customers in the first nine months of 2019, a trend that most likely continued in the fourth quarter.

      Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

      by Zacks Equity Research

      Sector ETF report for FUTY

      Southern Co. (SO) Gains But Lags Market: What You Should Know

      by Zacks Equity Research

      Southern Co. (SO) closed at $70.70 in the latest trading session, marking a +0.43% move from the prior day.

      The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

      by Zacks Equity Research

      The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

      Mark Vickery headshot

      Top Research Reports for Fomento Economico, Southern & DISH

      by Mark Vickery

      Today's Research Daily features new research reports on 16 major stocks, including Fomento Economico Mexicano (FMX), Southern Company (SO) and DISH Network (DISH).

      Southern Co. (SO) Gains But Lags Market: What You Should Know

      by Zacks Equity Research

      In the latest trading session, Southern Co. (SO) closed at $70.05, marking a +0.44% move from the previous day.