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The Southern Company (SO)

(Delayed Data from NYSE)

$91.59 USD

91.59
4,737,712

+0.71 (0.78%)

Updated Oct 2, 2024 04:00 PM ET

After-Market: $91.59 0.00 (0.00%) 5:24 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

Better trading starts here.

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Is a Beat in the Cards for FirstEnergy (FE) in Q2 Earnings?

Focus on reliability, resiliency and security through Energizing the Future plan is expected to drive FirstEnergy's (FE) Q2 earnings.

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $56.14, marking a +0.63% move from the previous day.

The Zacks Analyst Blog Highlights: Southern Company, Prologis, Delta Air Lines, Occidental Petroleum and Dollar General

The Zacks Analyst Blog Highlights: Southern Company, Prologis, Delta Air Lines, Occidental Petroleum and Dollar General

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Top Analyst Reports for Southern Company, Prologis & Delta Air Lines

Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Prologis (PLD) and Delta Air Lines (DAL).

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed the most recent trading day at $56.49, moving -0.74% from the previous trading session.

Mark Vickery headshot

Top Research Reports for Adobe, Philip Morris & Mondelez

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Winning Stock Strategies for 2H

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Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $55.08, moving +0.18% from the previous trading session.

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4 Large-Cap Utilities on a Roll: Can They Climb Higher?

Utility companies enjoy a reputation for safety, given the regulated nature of businesses, which lend their revenues a high level of certainty.

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No Rate Hike a Boon for Utilities: 4 Utility Stocks in Focus

The no interest rate hike scenario is likely to assist utilities and lower cost of capital will allow them to continue with long-term capital projects.

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $56.02, moving +0.5% from the previous trading session.

Mark Vickery headshot

Top Research Reports for Microsoft, Facebook & Bank of America

Today's Research Daily features new research reports on 16 major stocks, including Microsoft (MSFT), Facebook (FB) and Bank of America (BAC).

Southern Co. (SO) Up 0.5% Since Last Earnings Report: Can It Continue?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Southern Company Hits 52-Week High: Is Further Upside Left?

Southern Company's (SO) strategic strides, splendid earnings surprise record and impressive dividend payouts have been fueling the stock of late.

BIP or SO: Which Is the Better Value Stock Right Now?

BIP vs. SO: Which Stock Is the Better Value Option?

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Top Analyst Reports for Berkshire Hathaway, Merck & Charter Communications

Today's Research Daily features new research reports on 16 major stocks, including Berkshire Hathaway (BRK.B), Merck (MRK) and Charter Communications (CHTR).

Southern Co. (SO) Matches Q1 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 0.00% and -6.45%, respectively, for the quarter ended March 2019. Do the numbers hold clues to what lies ahead for the stock?

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Southern Company (SO) Q1 Earnings In Line, Retail Sales Fall

Southern Company (SO) witnessed steep fall in retail electricity demand amid milder weather conditions.

Southern Company (SO) Q1 Earnings In Line, Revenue Miss

Southern Company's (SO) total retail sales fell 10.5% as residential and commercial sales both declined.