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The Southern Company (SO)

(Real Time Quote from BATS)

$91.09 USD

91.09
1,735,528

+0.21 (0.23%)

Updated Oct 2, 2024 01:16 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

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Better trading starts here.

Zacks News

SO vs. BKH: Which Stock Is the Better Value Option?

by Zacks Equity Research

SO vs. BKH: Which Stock Is the Better Value Option?

Southern Co. (SO) Gains As Market Dips: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $47.04, marking a +0.32% move from the previous day.

The Zacks Analyst Blog Highlights: Pfizer, Cisco, Southern, SunTrust Banks and AmerisourceBergen

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Pfizer, Cisco, Southern, SunTrust Banks and AmerisourceBergen

Mark Vickery headshot

Top Research Reports for Pfizer, Cisco & Southern Company

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including Pfizer (PFE), Cisco (CSCO) and Southern Company (SO).

Southern Co. (SO) Gains As Market Dips: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed at $46.89 in the latest trading session, marking a +0.17% move from the prior day.

Nilanjan Choudhury headshot

Retail Unit Helps Southern Company (SO) Beat Q3 Earnings

by Nilanjan Choudhury

Southern Company's (SO) total retail sales rose 3.9%, with residential, commercial and industrial sales all improving.

SO vs. AEP: Which Stock Should Value Investors Buy Now?

by Zacks Equity Research

SO vs. AEP: Which Stock Is the Better Value Option?

Southern Co. (SO) Beats Q3 Earnings and Revenue Estimates

by Zacks Equity Research

Southern Co. (SO) delivered earnings and revenue surprises of 6.54% and 2.45%, respectively, for the quarter ended September 2018. Do the numbers hold clues to what lies ahead for the stock?

CenterPoint Energy (CNP) Q3 Earnings: What's in the Card?

by Zacks Equity Research

CenterPoint Energy's (CNP) major service territories witnessed colder-than-normal temperatures which is likely to boost demand for electricity and benefit the company in turn.

Why Earnings Season Could Be Great for Southern Company (SO)

by Zacks Equity Research

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Sempra Energy (SRE) to Post Q3 Earnings: Is a Beat in Store?

by Zacks Equity Research

Sempra Energy (SRE) surpassed the Zacks Consensus Estimate for earnings in two of the trailing four quarters, the average beat being 2.75%

Algonquin Power (AQN) Q3 Earnings: What's in the Cards?

by Zacks Equity Research

Algonquin Power (AQN) is expected to generate better results on the back of Amherst Island wind project and its joint venture, AAGES, with Spain-based Abengoa S.A.

AES Corp (AES) to Post Q3 Earnings: Is a Beat in Store?

by Zacks Equity Research

Lower interest cost coupled with new projects coming online is expected to boost AES Corp.'s (AES) third-quarter earnings.

Pinnacle West (PNW) to Post Q3 Earnings: What's in Store?

by Zacks Equity Research

Pinnacle West (PNW) is expected to come up with a positive earnings surprise in the third quarter, courtesy of strong demand in Metro Phoenix areas.

Nilanjan Choudhury headshot

Is a Beat Likely for Southern Company (SO) in Q3 Earnings?

by Nilanjan Choudhury

Southern Company (SO) has gone past the Zacks Consensus Estimate in each of the last four reports.

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $44.90, marking a -0.29% move from the previous day.

PG&E Corp. (PCG) to Post Q3 Earnings: What's in the Cards?

by Zacks Equity Research

Warmer-than-normal temperature in PG&E Corp.'s (PCG) service territory hints at a surge in electricity demand, which might further drive the company's top line in Q3.

4 Utility Stocks Set to Outperform Q3 Earnings Estimates

by Zacks Equity Research

The Q3 earnings season should be another positive one for the Utility sector, courtesy of new rates, increase in electricity usage and improvement in resilience of the overall electricity system.

    Southern Co. (SO) Expected to Beat Earnings Estimates: Can the Stock Move Higher?

    by Zacks Equity Research

    Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    What's in Store for Eversource Energy (ES) in Q3 Earnings?

    by Zacks Equity Research

    Eversource Energy (ES) is expected to beat earnings estimates when it releases third-quarter results on Nov 2.

    Southern, Wynn Resorts, Berkshire Hathaway and Methanex highlighted as Zacks Bull and Bear of the Day

    by Zacks Equity Research

    Southern, Wynn Resorts, Berkshire Hathaway and Methanex highlighted as Zacks Bull and Bear of the Day

    David Borun headshot

    Bull of the Day: Southern Company (SO)

    by David Borun

    This utility company is cleaning up the balance sheet and focusing on providing stable income to its investors

    Panel Of Zacks Experts headshot

    Top Stock Picks for the Week of October 29th

    by Panel Of Zacks Experts

    Our experts take a look at two good defensive plays.

    Top Ranked Momentum Stocks to Buy for October 22nd

    by Zacks Equity Research

    Here are four stocks with buy rank and strong momentum characteristics for investors to consider today, October 22nd:

    5 Reasons to Hold Pattern Energy (PEGI) in Your Portfolio

    by Zacks Equity Research

    Pattern Energy (PEGI) is a profitable pick for investors owing to five factors.