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The Southern Company (SO)

(Real Time Quote from BATS)

$91.65 USD

91.65
2,429,474

+0.77 (0.85%)

Updated Oct 2, 2024 03:22 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $48.73, moving +0.25% from the previous trading session.

HNP or SO: Which Is the Better Value Stock Right Now?

HNP vs. SO: Which Stock Is the Better Value Option?

Southern Co. (SO) Stock Moves -0.15%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $47.43, marking a -0.15% move from the previous day.

Nalak Das headshot

4 Terrific Utility Stocks to Buy Ahead of Q4 Earnings

The Utilities sector is mature and fundamentally strong as demand for such services is generally immune to vagaries of the economic cycle.

Top Ranked Income Stocks to Buy for January 23rd

Here are four stocks with buy rank and strong income characteristics for investors to consider today, January 23rd:

Near-Term Prospects Look Bright for Electric Power Stocks

The domestic-focused utilities are poised to continue their steady performance, given their focus on generating more electricity from clean fuel sources.

Top Ranked Income Stocks to Buy for January 22nd

Here are four stocks with buy rank and strong income characteristics for investors to consider today, January 22nd:

Why Southern Co. (SO) Could Beat Earnings Estimates Again

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Is Southern (SO) Outperforming Other Utilities Stocks This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Top Ranked Income Stocks to Buy for January 18th

Here are four stocks with buy rank and strong income characteristics for investors to consider today, January 18th

HNP vs. SO: Which Stock Is the Better Value Option?

HNP vs. SO: Which Stock Is the Better Value Option?

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $46.79, marking a +1.36% move from the previous day.

The Zacks Analyst Blog Highlights: Boston Scientific, Southern, BNY, Schlumberger and Southwest

The Zacks Analyst Blog Highlights: Boston Scientific, Southern, BNY, Schlumberger and Southwest

Mark Vickery headshot

Top Analyst Reports for Boston Scientific, Southern Company & BNY Mellon

Today's Research Daily features new research reports on 16 major stocks, including Boston Scientific (BSX), Southern Company (SO) and BNY Mellon (BK).

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed the most recent trading day at $45.49, moving -0.85% from the previous trading session.

Is Southern (SO) Outperforming Other Utilities Stocks This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $43.92 in the latest trading session, marking a -0.07% move from the prior day.

American Water Works Arm to Boost Operations Via Acquisition

American Water Works' (AWK) unit Indiana American Water to add above 2,500 water and wastewater customers through purchase of the Town of Sheridan's water and wastewater systems in central Indiana.

Southern Co. (SO) Stock Moves -0.55%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $45.28, marking a -0.55% move from the previous day.

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $47.01, marking a -1.16% move from the previous day.

The Zacks Analyst Blog Highlights: Eli Lilly, Anthem, BlackRock, CME Group and Southern Company

The Zacks Analyst Blog Highlights: Eli Lilly, Anthem, BlackRock, CME Group and Southern Company

Dominion's (D) Atlantic Coast Pipeline Faces Another Setback

Dominion Energy (D) is filing a motion for emergency clarification on the scope of the court's ruling.

Southern Co. (SO) Down 0.1% Since Last Earnings Report: Can It Rebound?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Mark Vickery headshot

Top Stock Reports for Eli Lilly, Anthem & BlackRock

Today's Research Daily features new research reports on 16 major stocks, including Eli Lilly (LLY), Anthem (ANTM) and BlackRock (BLK).

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $47.33, marking a +1.7% move from the previous day.