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The Southern Company (SO)

(Real Time Quote from BATS)

$91.70 USD

91.70
2,337,261

+0.82 (0.90%)

Updated Oct 2, 2024 03:17 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

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Better trading starts here.

Zacks News

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed the most recent trading day at $51.78, moving -0.15% from the previous trading session.

Here's Why You Should Add American Electric Power (AEP) Now

by Zacks Equity Research

American Electric Power (AEP) is a promising bet for investors, courtesy of these five factors.

Here's Why You Should Add Xcel Energy (XEL) to Your Portfolio

by Zacks Equity Research

Xcel Energy (XEL) is a promising bet for investors, courtesy of these four factors.

4 Reasons to Add Alliant Energy (LNT) to Your Portfolio Now

by Zacks Equity Research

Alliant Energy (LNT) is poised to benefit from investments directed to strengthen its electric and natural gas distribution, and generation portfolio.

Has Southern (SO) Outpaced Other Utilities Stocks This Year?

by Zacks Equity Research

Is (SO) Outperforming Other Utilities Stocks This Year?

NEE or SO: Which Electric Utility Stock Should You Invest in?

by Zacks Equity Research

NextEra Energy (NEE) currently is a better utility pick than Southern Company (SO).

Southern Co. (SO) Gains But Lags Market: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed at $51.40 in the latest trading session, marking a +0.98% move from the prior day.

4 Reasons to Add Pinnacle West (PNW) to Your Portfolio Now

by Zacks Equity Research

Pinnacle West (PNW) is a solid investment option right now, courtesy of strong customer growth and systematic capital investments to strengthen its infrastructure.

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

by Zacks Equity Research

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

Mark Vickery headshot

Top Research Reports for NextEra Energy, Walgreens Boots & Southern Company

by Mark Vickery

Today's Research Daily features new research reports on 16 major stocks, including NextEra Energy (NEE), Walgreens Boots (WBA) and Southern Company (SO).

Nilanjan Choudhury headshot

Retail Unit Helps Southern Company (SO) Beat Q4 Earnings

by Nilanjan Choudhury

Southern Company's (SO) total retail sales edged up 0.7%, with residential sales improving 3.7%.

Fed Minutes & Q4 Earnings

by Zacks Equity Research

Fed Minutes & Q4 Earnings

Mark Vickery headshot

Fed Minutes, More Q4 Earnings Expected; Plus CVS, SO

by Mark Vickery

Odds are there will be no quarter-point raise until June of this year at the earliest. But what today's minutes may expose is where the fault lines among FOMC members lie.

Southern Company (SO) Q4 Earnings, Revenue Beat Estimate

by Zacks Equity Research

Southern Company's (SO) total retail sales edged up 0.7%, with residential and commercial sales improving but industrial sales declining.

Aqua America (WTR) Q4 Earnings and Revenues Miss Estimates

by Zacks Equity Research

Although Aqua America (WTR) misses fourth-quarter earnings estimates by a penny, it adds nearly 14,000 new customers in 2018 through acquisitions.

    Eversource Energy (ES) to Report Q4 Earnings: What in Store?

    by Zacks Equity Research

    Eversource Energy (ES) will likely gain from new rates and water distribution segment's contribution when it reports fourth-quarter earnings on Feb 21.

    Will Southern Company (SO) Retain Earnings Beat Trend in Q4?

    by Zacks Equity Research

    Southern Company's (SO) strategic strides, steady business model and commitment toward attractive dividend payouts signal confidence and bode well for the upcoming results.

    What's in Store for Consolidated Edison (ED) Q4 Earnings?

    by Zacks Equity Research

    Consolidated Edison's (ED) subsidiary completes its previously announced acquisition of Sempra Energy's subsidiary for $1.6 billion.

    What Awaits Entergy Corporation (ETR) in Q4 Earnings?

    by Zacks Equity Research

    Entergy (ETR) has been lately experiencing higher non-fuel O&M expenses, owing to increasing nuclear expenses, including nuclear payroll.

    4 Utility Stocks Poised to Outpace Earnings Estimates in Q4

    by Zacks Equity Research

    Utility stocks are expected to gain from new rates and expense management despite increase in interest rates.

    What's in Store for American Water Works' (AWK) Q4 Earnings?

    by Zacks Equity Research

    American Water Works (AWK) is set to release fourth-quarter earnings on Feb 19, after market close.

    Mark Vickery headshot

    Top Analyst Reports for Caterpillar, Netflix & Philip Morris

    by Mark Vickery

    Today's Research Daily features new research reports on 16 major stocks, including Caterpillar (CAT), Netflix (NFLX) and Philip Morris International (PM).

    Southern Co. (SO) Expected to Beat Earnings Estimates: What to Know Ahead of Q4 Release

    by Zacks Equity Research

    Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

    by Zacks Equity Research

    In the latest trading session, Southern Co. (SO) closed at $49.24, marking a +0.24% move from the previous day.

    Ameren (AEE) to Report Q4 Earnings: Is a Beat in the Cards?

    by Zacks Equity Research

    Ameren (AEE) surpassed Zacks Consensus estimates in each of the trailing four quarters, the average being 15.40%.