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The Southern Company (SO)

(Delayed Data from NYSE)

$91.59 USD

91.59
4,737,712

+0.71 (0.78%)

Updated Oct 2, 2024 04:00 PM ET

After-Market: $91.59 0.00 (0.00%) 5:24 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.68%
2Buy17.55%
3Hold9.21%
4Sell4.93%
5Strong Sell2.36%
S&P50010.96%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value C Growth C Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 252)

Industry: Utility - Electric Power

Better trading starts here.

Zacks News

4 Reasons to Add PG&E Corp (PCG) Stock to Your Portfolio

PG&E Corp (PCG) is a solid investment choice for investors on the back of four factors.

Why Southern Co. (SO) Could Beat Earnings Estimates Again

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

SO or IDA: Which Is the Better Value Stock Right Now?

SO vs. IDA: Which Stock Is the Better Value Option?

Stock Market News For Sep 27, 2018

Wall Street ended lower on Wednesday following quarter point interest rate hike by the Fed.

    Southern Company's Vogtle Project Survives Against All Odds

    With the decision to continue with the project, Southern Company's (SO) Vogtle plant will be the only nuclear project which is under construction in the United States.

      Fate of Southern Co.'s Vogtle Rests Wholly on Oglethorpe

      The dark cloud of uncertainty hovering over Southern Company's (SO) Vogtle plant will only dissolve once Oglethorpe gives its final decision.

        Rimmi Singhi headshot

        Pipeline Challenges in U.S. & Canada Continue Amid Oil Boom

        Pipeline battles and oppositions have long been a cause of concern in Canada and the condition in the United States is no different.

          Southern Co. (SO) Down 2.2% Since Last Earnings Report: Can It Rebound?

          Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

            Southern Co.'s Vogtle in Doldrums, Decision Due on Sep 30

            While Southern Company (SO) intends to absorb its share of the growing cost of the Vogtle project, the other three minority owners are yet to declare their decision.

              Sweta Killa headshot

              Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

              Sector ETF report for FUTY

                The Zacks Analyst Blog Highlights: Southern, Constellation Brands, Vale, CME Group and Sempra Energy

                The Zacks Analyst Blog Highlights: Southern, Constellation Brands, Vale, CME Group and Sempra Energy

                  Mark Vickery headshot

                  Top Analyst Reports for Southern Company, Constellation Brands & Vale

                  Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Constellation Brands (STZ) and Vale (VALE).

                    Ritujay Ghosh headshot

                    Trump to Relax Emission Rules: Will Coal Industry Benefit?

                    The plan to overhaul the emission rule is by far going to be President Donald Trump's biggest move to revive the ailing U.S. coal industry.

                      The Zacks Analyst Blog Highlights: NextEra, Southern, Dominion and Exelon

                      The Zacks Analyst Blog Highlights: NextEra, Southern, Dominion and Exelon

                        How the Top 4 Large Cap Utility Stocks Fared This Season?

                        The four large-cap utility stocks have performed well in the second quarter and have the potential to maintain their performance in the coming quarters.

                          Nilanjan Choudhury headshot

                          Southern Company (SO) Q2 Earnings Beat on Retail Strength

                          Southern Company's (SO) total retail sales rose 2%, with residential, commercial and industrial sales all improving.

                            Southern Co. (SO) Tops Q2 Earnings and Revenue Estimates

                            Southern Co. (SO) delivered earnings and revenue surprises of 15.94% and 7.52%, respectively, for the quarter ended June 2018. Do the numbers hold clues to what lies ahead for the stock?

                              Nilanjan Choudhury headshot

                              Is a Beat Likely for Southern Company (SO) in Q2 Earnings?

                              Southern Company (SO) has gone past the Zacks Consensus Estimate in each of the last four reports.

                                Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

                                Sector ETF report for FUTY

                                  The Zacks Analyst Blog Highlights: PayPal, Occidental Petroleum, Southern, Delta and Petrobras

                                  The Zacks Analyst Blog Highlights: PayPal, Occidental Petroleum, Southern, Delta and Petrobras

                                    Mark Vickery headshot

                                    Top Analyst Reports for PayPal, Occidental Petroleum & Southern Company

                                    Today's Research Daily features new research reports on 16 major stocks, including PayPal (PYPL), Occidental Petroleum (OXY) and Southern Company (SO).

                                      Duke Energy Unit Files for New Rate, to Distribute Savings

                                      Duke Energy's (DUK) plan to pass tax savings to customers is in sync with its commitment to help them manage electricity costs through lower bills and energy-efficiency programs.

                                        BIP vs. SO: Which Stock Should Value Investors Buy Now?

                                        BIP vs. SO: Which Stock Is the Better Value Option?

                                          The Zacks Analyst Blog Highlights: Amazon, Intel, Eli Lilly, Illinois Tool Works and Southern

                                          The Zacks Analyst Blog Highlights: Amazon, Intel, Eli Lilly, Illinois Tool Works and Southern

                                            Mark Vickery headshot

                                            Top Research Reports for Amazon, Intel & Eli Lilly

                                            Today's Research Daily features new research reports on 16 major stocks, including Amazon (AMZN), Intel (INTC) and Eli Lilly (LLY).